Product and services: ConstructionRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: Bay Insaat / 42 MaslakAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Mustafa GulsenCopywriter: Sanli KayabolenCreative director: Ilkay Gurpinar, Evren DograrPhotographer: Emre DogruAccount Director /Manager: Burcu Ozdemir Kayimtu, Guler Balta Creative idea explanation: 42 Maslak is a niche construction project that is a combination of artful flats, artful offices, an artful shopping mall and art galleries. The promotion demonstrates the philosophy of the construction, 'Artful Living' right from construction phase. The traditional yellow construction vehicles were transformed into colourful design objects by a group of selected Turkish graphic artists. The production and execution period lasted in total for 3 weeks. 42 Maslak sales office is on a skyscraper looking down on the construction site. The best way to fulfill the promise of the construction company, designing 'Artful Living', is to let the target audience see the artful construction site. After all, if even a construction site is that artful, the outcome would never be less. This was the launch event of the brand 42 Maslak. The brand awareness rose unexpectedly, as the artful vehicles took coverage on design blogs, national magazines and newspapers. In two weeks time, the company recieved hundreds of calls, and from the recently started construction project, over 80 offices and flats were sold.
Product and services: Furniture & Home accesoriesRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: IKEAAdvertising agency, city: IstanbulArt director: Tolga Ulkumen, Ozan Can BozkurtCopywriter: Cagri SakaCreative director: Ilkay Gurpinar, Volkan KarakasogluAccount Director /Manager: Ayse Senunver Erdogan Other credits:
Creative idea explanation: The brief was to communicate the all year long fixed prices of IKEA. Creating a link between never changing numbers that we use in our daily life is the best way to communicate IKEA's fixed prices. Transforming the apartment numbers into IKEA's fixed prices. Posters hung on walls that engages with apartment numbers.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
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Hamburger Timetable
Year/ID: 2012 / C40034G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: Mcdonald's Store At Central Train StationRegistrant: DDB WARSZAWA SP. Z O.O.Country: POLANDBrand name: Mcdonald's PolandAdvertiser: Mcdonald's PolandAdvertising agency, city: DDB Warsaw, WarsawArt director: Magdalena DrozdowskaCopywriter: Mateusz KsiazekCreative director: Zuzanna Duchniewska-Sobczak, Maciej Waligora, Marcin MroszczakAccount Director /Manager: Nazar Al-Khouri, Anna Polka, Anna SwiderekFilm Production: Blazej Baar, Kasia SeyfriedDigital Production: Robert Grabowski, Marek Kozlowski, Andrzej Krok, Jacek Lukasik Other credits: Piotr Muranty - Bizrunner
Creative idea explanation: Hamburger Timetable installed on the way to McDonald's at the Central Train Station in Warsaw. It displays real-time train information and something extra: waiting time not in minutes but in... hamburgers, cokes and fries you manage to eat at McDonald's before your train leaves. It also reckons delays. The longer you wait, the more menu items on the screen.
Multiple entry explanation: A digital outdoor that uses a standard advertising site at a train station.
Product and services: ConstructionRegistrant: TBWA/ISTANBULCountry: TURKEYBrand name: Bay Insaat / 42 MaslakAdvertising agency, city: TBWA\ISTANBUL, ISTANBULArt director: Mustafa GulsenCopywriter: Sanli KayabolenCreative director: Ilkay Gurpinar, Evren DograrPhotographer: Emre DogruAccount Director /Manager: Burcu Ozdemir Kayimtu, Guler Balta Creative idea explanation: 42 Maslak is a niche construction project that is a combination of artful flats, artful offices, an artful shopping mall and art galleries. The promotion demonstrates the philosophy of the construction, 'Artful Living' right from construction phase. The traditional yellow construction vehicles were transformed into colourful design objects by a group of selected Turkish graphic artists. The production and execution period lasted in total for 3 weeks. 42 Maslak sales office is on a skyscraper looking down on the construction site. The best way to fulfill the promise of the construction company, designing 'Artful Living', is to let the target audience see the artful construction site. After all, if even a construction site is that artful, the outcome would never be less. This was the launch event of the brand 42 Maslak. The brand awareness rose unexpectedly, as the artful vehicles took coverage on design blogs, national magazines and newspapers. In two weeks time, the company recieved hundreds of calls, and from the recently started construction project, over 80 offices and flats were sold.
Silver Drum
Fisherman's Tales
Year/ID: 2012 / C32003G12 Group: C Outdoor Subgroup: C32 Food
Product and services: Canned FishRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: BeringAdvertiser: BeringAdvertising agency, city: BBDO Russia Group, MoscowArt director: Roman Lych, Luis TaufferCopywriter: Evgeny TsiklauriCreative director: Luis Tauffer, Andres VergaraPhotographer: Ale BursetAccount Director /Manager: Ekaterina Konovalova Other credits: Art buyer: Giuliana Giora / Retoucher: Diego Speroni
Creative idea explanation: Most fishermen like to tell stories about their big catches to their fellow seamen. We all know that probably 99,9% of the times, their stories are lies or that the fishes are much smaller than told to others. Our Bering canned fish is so tasty that our fisherman had to include the can in one of his tales.
Product and services: WooliteRegistrant: EURO RSCG WARSAWCountry: POLANDBrand name: Reckitt BenckiserAdvertising agency, city: Euro RSCG WarsawArt director: Rafal RysCopywriter: Magda BanasikCreative director: Jacek SzuleckiAccount Director /Manager: Malgorzata Szerenos Creative idea explanation: An installation that consumers could interact with. By the press of a button the colour revitalisation benefit came to life in a spectacular way – woven plastic tubing formed in the shape of a dress were filled up with colour from a bottle o Woolite. If the installation was not initiated by consumers, it activated itself automatically every 10 minutes. The promotion was based on the idea that “Wollite brings back colour to clothes” and the benefit of colour revitalisation. In order to bring this idea to life an installation was build for consumers to interact with: 200 meters of tubing, 4 liguid-pumps, 4 air-pumps, 1 Motion Sensor, 2 Solenoid Valves and a computerised control system. By the press of a button woven plastic tubing formed in the shape of a dress were filled up with colour from a bottle o Woolite.
Product and services: BetadineEntry Series: BetadineRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: EGIS Praha spol. s. r. o.Advertising agency, city: Y&R PragueArt director: Matthew EdwardsCopywriter: Daniel JosephCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself. The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.
Product and services: MuseumRegistrant: LEO BURNETT - ISTANBULCountry: TURKEYBrand name: Istanbul Toy MuseumAdvertiser: Istanbul Toy MuseumAdvertising agency, city: Leo Burnett, IstanbulArt director: Ahmet SogutluogluCopywriter: Cem KocCreative director: Idil Akoglu, Guven HaktanirDesigner: Ozgun OzkalayPhotographer: Emre UzerIllustrator: Zoo IstanbulAccount Director /Manager: Almila BaltaciogluFilm Production: Sevinc Oktem Other credits:
Creative idea explanation: We wanted that people to visit the old toys at Toy Museum.
Product and services: MuseumRegistrant: LEO BURNETT - ISTANBULCountry: TURKEYBrand name: Istanbul Toy MuseumAdvertiser: Istanbul Toy MuseumAdvertising agency, city: Leo Burnett, IstanbulArt director: Ahmet SogutluogluCopywriter: Cem KocCreative director: Idil Akoglu, Guven HaktanirDesigner: Ozgun OzkalayPhotographer: Emre UzerIllustrator: Zoo IstanbulAccount Director /Manager: Almila BaltaciogluFilm Production: Sevinc Oktem Creative idea explanation: We wanted that people to visit the old toys at Toy Museum.
Product and services: Exhibition „Work in progress“Registrant: WIEN NORD WERBEAGENTUR GMBHCountry: AUSTRIABrand name: Technisches Museum ViennaAdvertiser: Technisches Museum ViennaAdvertising agency, city: WIEN NORD Werbeagentur GmbH, ViennaArt director: Andreas Lierzer, Stefan KopinitsCopywriter: Michael WittmannCreative director: Edmund Hochleitner, Eduard Bohler, Bernd WilfingerAccount Director /Manager: Markus Mazuran, Stella Biehal Creative idea explanation: For the exhibition which had as its central theme the constant changes that take place in working life, a conceptual title was developed:“Work in Progress”. According to this title, the campaign set out to create the impression that all the advertising pieces were still under construction, that they were, if you will, still “work in progress”. Poster sites appeared all white, citylights were blank – all there was an information sign, the key visual of the campaign. The result: 65,141 visitors in the first two months, representing the best visited exhibition since 5 years.
BRLOH Game Store - PacMan
Year/ID: 2012 / C40017G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: BRLOH Game StoreEntry Series: BRLOH - Classic is BoringRegistrant: JANDL MARKETING A REKLAMA S.R.O.Country: SLOVAK REPUBLICBrand name: BRLOHAdvertiser: Clios, spol. s r. o.Advertising agency, city: JANDL, BratislavaArt director: Razvan MitoiuCopywriter: Eugen SumanCreative director: Pavel Fuksa, Eugen SumanAccount Director /Manager: Martin Janik Creative idea explanation: BRLOH is a game store that specializes in the newest video and board games on the market. So, in order to activate the fan base, we did a campaign that shows that old games are, well, rather boring, especially compared to the newest ones.
BRLOH Game Store - Tetris
Year/ID: 2012 / C40018G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: BRLOH Game StoreEntry Series: BRLOH - Classic is BoringRegistrant: JANDL MARKETING A REKLAMA S.R.O.Country: SLOVAK REPUBLICBrand name: BRLOHAdvertiser: Clios, spol. s r. o.Advertising agency, city: JANDL, BratislavaArt director: Razvan MitoiuCopywriter: Eugen SumanCreative director: Pavel Fuksa, Eugen SumanAccount Director /Manager: Martin Janik Other credits:
Creative idea explanation: BRLOH is a game store that specializes in the newest video and board games on the market. So, in order to activate the fan base, we did a campaign that shows that old games are, well, rather boring, especially compared to the newest ones.
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BRLOH Game Store - Pong
Year/ID: 2012 / C40019G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: BRLOH Game StoreEntry Series: BRLOH - Classic is BoringRegistrant: JANDL MARKETING A REKLAMA S.R.O.Country: SLOVAK REPUBLICBrand name: BRLOHAdvertiser: Clios, spol. s r. o.Advertising agency, city: JANDL, BratislavaArt director: Razvan MitoiuCopywriter: Eugen SumanCreative director: Pavel Fuksa, Eugen SumanAccount Director /Manager: Martin Janik Creative idea explanation: BRLOH is a game store that specializes in the newest video and board games on the market. So, in order to activate the fan base, we did a campaign that shows that old games are, well, rather boring, especially compared to the newest ones.
A smoking and smelling citylight
Year/ID: 2012 / C40032G12 Group: C Outdoor Subgroup: C40 Retail & public services
Product and services: Moemax furniture storeRegistrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBHCountry: AUSTRIABrand name: Moemax furniture storeAdvertiser: XXXLutz KG/moemax furniture storeAdvertising agency, city: Demner, Merlicek & Bergmann, ViennaArt director: Rene PichlerCopywriter: Alistair Thompson, Patrick HeinCreative director: Alistair Thompson, Rene PichlerPhotographer: Christoph MeissnerAccount Director /Manager: Andrea Kliment (Account Supervisor), Magdalena Draeger, Siegfried Kaufmann (Account Management) Other credits: Lukas Hueter (Graphic), Dominik Source (final Art Work)
Creative idea explanation: To promote the Moemax furniturestores kitchen-offer-weeks we created citylights which show all the aspects ofcooking without a cooker-hood: the citylight smokes and a special aromasupplement in the fume let it smell like pork-roast.
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05.10.2012
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
