Year/ID: 2012 / B31021G12 Group: B Press Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).
Cameron
Year/ID: 2012 / B31022G12 Group: B Press Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger Other credits:
Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).
Campaign idea explanation:
Multiple entry explanation:
Putin
Year/ID: 2012 / B31023G12 Group: B Press Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).
Golden Drum
Obama Clinton
Year/ID: 2012 / B31021G12 Group: B Press Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).
Cameron
Year/ID: 2012 / B31022G12 Group: B Press Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger Other credits:
Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).
Campaign idea explanation:
Multiple entry explanation:
Putin
Year/ID: 2012 / B31023G12 Group: B Press Subgroup: B31 Social & charity
Product and services: Press FreedomEntry Series: Pixelated TruthRegistrant: MEMAC OGILVYCountry: LEBANONBrand name: Reporters Without BordersAdvertiser: Reporters Without BordersAdvertising agency, city: Memac Ogilvy, BeruitArt director: Leonardo Borges, Rafael Rizuto, Sascha KuntzeCopywriter: Sascha KuntzeCreative director: Ramzi MoutranAccount Director /Manager: Benoit Freyburger Creative idea explanation: The biggest problem of censorship is not the sole withdrawal of information but the fact that it distorts the truth and hence creates a new story. Reporters Without Borders fights for press freedom and this campaign helped them spark a worldwide discussion about the issue (google hits for “censorship tells the wrong story” before campaign launch: 0 – google hits after launch: 24.5 million).
Fisherman's Tales
Year/ID: 2012 / B18007G12 Group: B Press Subgroup: B18 Food
Product and services: Canned FishRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: BeringAdvertiser: BeringAdvertising agency, city: BBDO Russia Group, MoscowArt director: Roman Lych, Luis TaufferCopywriter: Evgeny TsiklauriCreative director: Luis Tauffer, Andres VergaraPhotographer: Ale BursetAccount Director /Manager: Ekaterina Konovalova Other credits: Art buyer: Giuliana Giora / Retoucher: Diego Speroni
Creative idea explanation: Most fishermen like to tell stories about their big catches to their fellow seamen. We all know that probably 99,9% of the times, their stories are lies or that the fishes are much smaller than told to others. Our Bering canned fish is so tasty that our fisherman had to include the can in one of his tales.
Product and services: BetadineEntry Series: BetadineRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: EGIS Praha spol. s. r. o.Advertising agency, city: Y&R PragueArt director: Matthew EdwardsCopywriter: Daniel JosephCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself. The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.
Silver Drum
Meadow
Year/ID: 2012 / B18020G12 Group: B Press Subgroup: B18 Food
Product and services: Processed cheeseEntry Series: CowsRegistrant: LEO BURNETT RUSSIACountry: RUSSIABrand name: Happy Milkmen DairyAdvertiser: Wimm Bill DannAdvertising agency, city: Leo Burnett MoscowArt director: Mikhail YarovikovCopywriter: Alexander OvsyankinCreative director: Mikhail KudashkinAccount Director /Manager: Anna Stadnitskaya Creative idea explanation: When cheese is so soft and tender, one has little doubt that the milk for it came from a special breed of cows. Cows who are always ready to help and never argue. Gentle and compliant. A softer kind of cow.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
Product and services: Coleman Sleeping BagsEntry Series: Coleman Sleeping BagsRegistrant: YOUNG & RUBICAM PRAHACountry: CZECH REPUBLICBrand name: CampingGaz CS s.r.o.Advertising agency, city: Y&R PragueArt director: Atila MartinsCopywriter: Martina VeselaCreative director: Jaime MandelbaumIllustrator: Marek MotalikAccount Director /Manager: Tomas Dvorak Other credits: Head of Art: Marco Antonio do Nascimento, Retouch: Furia
Creative idea explanation: This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel.
Product and services: MuseumRegistrant: LEO BURNETT - ISTANBULCountry: TURKEYBrand name: Istanbul Toy MuseumAdvertiser: Istanbul Toy MuseumAdvertising agency, city: Leo Burnett, IstanbulArt director: Ahmet SogutluogluCopywriter: Cem KocCreative director: Idil Akoglu, Guven HaktanirDesigner: Ozgun OzkalayPhotographer: Emre UzerIllustrator: Zoo IstanbulAccount Director /Manager: Almila BaltaciogluFilm Production: Sevinc Oktem Other credits:
Creative idea explanation: We wanted that people to visit the old toys at Toy Museum.
Product and services: MuseumRegistrant: LEO BURNETT - ISTANBULCountry: TURKEYBrand name: Istanbul Toy MuseumAdvertiser: Istanbul Toy MuseumAdvertising agency, city: Leo Burnett, IstanbulArt director: Ahmet SogutluogluCopywriter: Cem KocCreative director: Idil Akoglu, Guven HaktanirDesigner: Ozgun OzkalayPhotographer: Emre UzerIllustrator: Zoo IstanbulAccount Director /Manager: Almila Baltacioglu Creative idea explanation: We wanted that people to visit the old toys at Toy Museum.
Billboard
Year/ID: 2012 / B28001G12 Group: B Press Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer Other credits:
Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.
Campaign idea explanation:
Multiple entry explanation:
Lego
Year/ID: 2012 / B28002G12 Group: B Press Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.
Guinness
Year/ID: 2012 / B28003G12 Group: B Press Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer Other credits:
Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.
Campaign idea explanation:
Multiple entry explanation:
The Independent
Year/ID: 2012 / B28005G12 Group: B Press Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.
Playstation
Year/ID: 2012 / B28007G12 Group: B Press Subgroup: B28 Media
Product and services: Advertising MagazineEntry Series: ImagineRegistrant: BBDO RUSSIA GROUPCountry: RUSSIABrand name: Luerzer’s ArchiveAdvertiser: Luerzer’s ArchiveAdvertising agency, city: BBDO Russia Group, MoscowArt director: Lucas ZaidenCopywriter: Paulo Lima, Peter Russell, James WarehamCreative director: Luis Tauffer, Andres VergaraAccount Director /Manager: Luis Tauffer Other credits:
Creative idea explanation: Every time we see a great ad, we think: "how the hell did these guys come up with this idea?" This campaign tries to suggest how this great ads were created, without coming to any conclusion, except the fact that they all end up in Luerzer's Archive.
Campaign idea explanation:
Multiple entry explanation:
05.10.2012
19-й международный фестиваль рекламы Golden Drum пройдет в Портороже в Словении, с 2 по 5 октября. За годы своего существования Golden Drum вышел на позиции одного из самых ожидаемых мероприятий для рекламистов со всего мира. Для многих фестиваль является самым важным и заметным обзором рекламного мира за год, превосходя в этом даже фестиваль Cannes Lions.
Карта рекламного рынка
