 Состав рекламного рынка
|
Победители в номинации Adverstising campaigns
Golden Drum
Can't touch this
Group: Advertising campaigns Subgroup: Registrant: MARK / BBDO PRAGUE Country: CZECH REPUBLIC Brand name: Orbit Advertiser: Wrigley Advertising agency: Mark BBDO, Prague Production house: Mimofilm, Prague / Lubos Rezabek Creative director: Leon Sverdlin, Andrej Stuk Art Director: David Suda Copywriter: Ondra Soucek Designer: David Suda, Pepa Plihal, Honza Tamchyna, Michael Krusbersky, Ian Adams, Viktor Spala, Filip KocianAccount manager: Mirtka Korbelova, Sarka Pazderova Others: Synteza, PragueBrand manager: Jana Petrova Campaign summary: The new bigger Orbit gum bottle looks great. That leads to a problem: everyone takes your gum! The truth is, we are all a bit selfish. So, we created a website with pack covers that would scare people away. Medion Erazer Sissy Case 
Group: Advertising campaigns Subgroup: Registrant: TBWA GERMANY Country: GERMANY Brand name: Medion Erazer Advertiser: Medion AG Advertising agency: TEQUILA, Duesseldorf Creative director: Kai Roffen, Fabian Kirner Art Director: Andreas Hinsenkamp, Sebastian Schnell, Andre Heinrichs Copywriter: Gregor Willimski, Tobias Feige, Michael Manke Account manager: Dorothee Limpert, Linda Ibscher, Yvonne Kornwebel, Paul Unger Others: Pirates?n Paradise, 3klang, Virtual Republic/ Animation And Visual Effects Brand manager: Susanne Meyborg Campaign summary: How do you take a campaign to the streets, when the target audience sits in front of its PC all day?By not going to the streets at all!Therefore we go, where the gamers feel most comfortable: in front of the PC.The campaign starts at level 1: The viral movie.Followed by level 2: "InGame radio commercials" via headset.Level 3: Print ads in gaming magazines.Level 4 at the Games Convention 2008: Posters to take away. Finally level 5: Commercials aired on radio.Mission accomplished Strategic planner: Gordon Nemitz PR/The 5th/Big Business Year/ID: 2009 / W00078 Group: Advertising campaigns Subgroup: Registrant: ARNOLD WORLDWIDE Country: USA Brand name: Truth Advertiser: American Legacy Foundation Advertising agency: Arnold Worldwide, Boston Ma Production house: Smuggler Director: Henry-Alex Rubin Creative director: Pete Favat and John Kearse Art Director: Eric Stephenson and Rob Kottkamp Copywriter: Gregg Nelson and Will Chambliss Account manager: Paul Nelson, Katherine Karpati, Jessica Weisberger Others: Producer: Carron Pedonti Share Our Billboard Campaign 
Group: Advertising campaigns Subgroup: Registrant: LEO BURNETT Country: USA Brand name: James Ready Advertiser: James Ready Advertising agency: Leo Burnett, Toronto Creative director: Judy John, Israel Diaz, Paul Giannetta, Sean Barlow, Shirley Ward-Taggart Art Director: Paul Giannetta, Anthony Chelvanathan, Ross Butcher Copywriter: Sean Barlow, Steve Persico, Emily Zamir Photography/Ilustrations: Hamin Lee Designer: Ross ButcherAccount manager: David Buckspan, Natasha Dagenais Others: Print Producer: Kim Burchiel, Technical Lead: Felix WardeneBrand manager: Chris Waldock Campaign summary: James Ready Beer costs only a buck a bottle. To keep the price this low the brewery is always looking for ways to keep costs down. This includes asking consumers to: "Help us Keep this Beer a Buck".This year James Ready Beer wanted billboard ads but knew the cost of billboards would drive up the price of the beer. So they asked drinkers to share the billboard space. Squirrels 
Group: Advertising campaigns Subgroup: Registrant: BBDO MOSCOW Country: RUSSIA Brand name: Snickers Advertiser: Mars LLC Advertising agency: BBDO Moscow Art Director: Andrey Ivanov Copywriter: Nikolay Megvelidze Campaign summary: The advertising idea developed is "there are so many nuts in Snickers More Nuts that squirrels being great nuts lovers freak out with astonishment". 
.2009
 Загрузка... |