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Победители в номинации Film
Grand Prix
Munich Group: A - Film Subgroup: Leisure, entertaiment, culture & education Registrant: EURO RSCG, A.S. Country: CZECH REPUBLIC Advertiser: National Museum Advertising agency: Euro RSCG, a.s. (Prague) Production house: ARMADA FILMS Director: Jakub Hussar Creative director: Eduard KaubaArt Director: Ales Pokorny Copywriter: Filip Kukla/Pavel Fris Short description: Munich Agreement is the pact from 1938 where Hitler, Mussolini, Chamberlain, and Daladier forced Czechoslovakia to give part sof its territory to Nazi Germany. The Munich Agreement is now exhibited at the Czech National Museum for the first time.
Golden Drum
Escalator Group: A - Film Subgroup: Alcoholic drinks Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH Country: AUSTRIA Brand name: Stiegl Advertiser: Stieglbrauerei zu Salzburg GmbH Advertising agency: Demner, Merlicek & Bergmann (Vienna) Production house: Projekt X (Vienna) Director: Herbert Gaspari, Clemens Haipl, Gerald Votava - Projekt X Creative director: Rosa Haider, Tolga Buyukdoganay Music: Sound Studio: Soundfeiler Art Director: Tolga Buyukdoganay Copywriter: Lukas Grossebner Short description: Concept: As the name and the logo of the brand comes from "stairs" and also all advertising campaigns have been influenced by those, we decided to integrate the stairs in a new way. This time we used an escalator. Which gave us the opportunity to mimic a ski jumper doing a massive jump. Showing our support to the Austrian ski jump team in a funny way. Objective: To communicate that Stiegl is official partner of the OeSV Nordic ski jump team. Others: Agency TV Producer: Maresi McNab, Media agency: Media 1 The Way It Was Meant To Be Group: A - Film Subgroup: Media Registrant: HASAN & PARTNERS Country: FINLAND Brand name: Ilta-Sanomat Newspaper Advertiser: Ilta-Sanomat Advertising agency: hasan&partners Production house: Hobby Films Stockholm Director: Magnus Renfors Creative director: Eka Ruola Music: sound design: Edward Bjorner. Music Supervisor: Macke Bergqvist Art Director: Mikael Nemeschansky Copywriter: Anssi Jarvinen Photography/Ilustrations: Kjell Lagerroos Short description: Ilta-Sanomat is the biggest and oldest tabloid in Finland. People were consuming more of Ilta-Sanomat online, but at the same time buing less of the actual newspaper. So, Ilta-Sanomat reinvented the newspaper to better serve the situation, giving the two medias their own specific roles. The web was to bring the news as they happen and let people interact and at the same time the newspaper went deeper into the stories behind the news. Transformations Group: A - Film Subgroup: Home furnishing & appliances Registrant: MFIVE CREATIVE GROUP Country: RUSSIA Advertiser: "Interior Club" furniture salon Advertising agency: mfive creative group (Moscow) Production house: mfive (Moscow) Director: Maksim Buchenkov (mfive) Creative director: Marina Majorova Art Director: Maksim Buchenkov Copywriter: Marina Majorova Short description: Your home should be safe, if the small child is living there. It should be safe in each detail: It should be safe so much, that even the balloon that has passed through all the ins and outs of the sofa escaped unhurt... And what about the child??? She is sleeping sound long ago.
Silver Drum
A Soldier's Last Wish Group: A - Film Subgroup: Social & charity Registrant: TBWAPHS HELSINKI Country: FINLAND Brand name: Helsinki Missio Advertiser: Helsinki Missio Advertising agency: TBWAPHS Helsinki (Helsinki) Production house: PHSScreen (Helsinki) Director: Markku Haapalehto Music: Philip Glass - Facades Art Director: Minna Lavola Copywriter: Markku Haapalehto, Mira Olsson Photography/Ilustrations: Kjell Lagerroos Fsc Short description: A 91 year-old veteran who's at the terminal stage of his treatment wants to make peace with his past before it's too late. This demands a mentally and physically exhausting journey behind the old enemy line in Russia. A journey to the place and the moment when his whole life took the most dramatic turn. Others: Cinemat: Kjell Lagerroos Fsc, Producer: Olli Korpiala, Editor: Sami Kuusela, Sound Design: Tuomas Se Escalator Group: A - Film Subgroup: Internet films Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH Country: AUSTRIA Brand name: Stiegl Advertiser: Stieglbrauerei zu Salzburg GmbH Advertising agency: Demner, Merlicek & Bergmann (Vienna) Production house: Projekt X (Vienna) Director: Herbert Gaspari, Clemens Haipl, Gerald Votava - Projekt X Creative director: Rosa Haider, Tolga Buyukdoganay Music: Sound Studio: Soundfeiler Art Director: Tolga Buyukdoganay Copywriter: Lukas Grossebner Short description: Concept: As the name and the logo of the brand comes from "stairs" and also all advertising campaigns have been influenced by those, we decided to integrate the stairs in a new way. This time we used an escalator. Which gave us the opportunity to mimic a ski jumper doing a massive jump. Showing our support to the Austrian Ski jump team in a funny way. Objective: To communicate that Stiegl is official partner of the OSV Nordic ski jump team. Others: Agency TV Producer: Maresi McNab, Media agency: Media 1 Goodness Group: A - Film Subgroup: food Registrant: McCANN ERICKSON ATHENS Country: GREECE Brand name: Altis Olive Oil Advertiser: Elais - Unilever Advertising agency: McCann Erickson Athens Production house: BOO Productions (Athens) Director: Panos Koronis Creative director: Eleni Zisimopoulou Music: Coti K.Art Director: Lena Kalothetou Copywriter: Eleni Zisimopoulou Others: Marina Tsopouroglou Real Beer For Real Guys Group: A - Film Subgroup: Alcoholic drinks Registrant: KASPEN Country: CZECH REPUBLIC Brand name: Pardal Advertiser: Budejovicky Budvar n.p. Advertising agency: Kaspen Prague Production house: Stillking Prague Director: Wolfberg Creative director: Lester Tullet Art Director: Tomas Vesely Copywriter: Dan Fris Short description: Pardal is the first Czech beer fine tuned by the drinkers themselves. This TV spot tells the story of its creation in a very personal way featuring real guys that helped to fine tune the product. So actually Pardal is not only the first beer in Czech republic fine tuned by the drinkers, but it is also first beer brand that has an ad fine tuned by its drinkers. Others: Pintlich, Pardals Squirrels Group: A - Film Subgroup: food Registrant: BBDO MOSCOW Country: RUSSIA Brand name: SnickersAdvertiser: Mars LLC Advertising agency: BBDO Moscow Production house: "Zheleznaya Ulitka" Creative director: none Art Director: Andrey Ivanov Copywriter: Nikolay Megvelidze Short description: The advertising idea developed is "there are so many nuts in Snickers More Nuts that squirrels being great nuts lovers freak out with astonishment". Stop the Suffering Group: A - Film Subgroup: Health & beauty Registrant: LEO BURNETT BEIRUT Country: LEBANON Brand name: Pert Plus Advertiser: Procter & Gamble Advertising agency: Leo Burnett Beirut, Beirut Production house: Bent Image Lab (USA) Director: Daniel Garcia Creative director: Bechara Mouzannar / Ghida Younes Music: QuanticaArt Director: Areej Mahmoud / Yasmina Baz Copywriter: Rana Najjar Short description: Most shampoo brands in the market have dealt with hair-fall, yet somehow, most had a similar approach focused on Before & After models, Big percentage claims & Great hairshots. Our challenge was to figure out how to make our communication stand out among the clutter while connecting with our young primary audience. Stemming from an insight that people who suffer from hair-fall feel genuinely sorry & concerned about their falling hair, we decided to create a tragic hair-fall experience. The result: people who saw this film have been telling us they will never see their falling hairs in the same way, ever again. Others: Agency TV Producer: Rayanne Smyara Vase Group: A - Film Subgroup: Social & charity Registrant: McCANN ERICKSON Polska Sp. z o.o. Country: POLAND Advertiser: Children Under Protection Agreement Advertising agency: McCann Erickson Poland Production house: ProProduction Director: Xawery Zulawski Creative director: Iwona Kluszczynska, Teresa Biernacka, Wojtek Dagiel Art Director: Lukasz Kotlinski, Iza Przepiorska-KotlinskaCopywriter: Iza Przepiorska-Kotlinska, Lukasz Kotlinski Short description: Don't hit your children. Others: Bartosz Butitta, Gosia Lastowiecka 
.2009
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