Golden Hammer дал России 17 наград

В Риге завершился одиннадцатый международный фестиваль рекламы Golden Hammer. Традиционно для постсоветского пространства, весомая доля в списке победителей отдана России. Наши креаторы получили два золота и 15 серебряных наград: фаворитами судьи сделали работу Wrinkles от Saatchi & Saatchi Russia Russia и Postcard Business Card от Transformer Studio (их можно посмотреть в нижеприведенной таблице).

Среди российских обладателей серебра - "МЕГА" и IKEA от Instinct, работа BBDO Russia для моментального клея "Секунда". "Муха" с Павлом Кабановым от JWT Russia, инсталляция "Выпил - на заводись!" агентства ZAVOD, Toyota Prius от BrandStudio. Вирусная кампания бритв от Ogilvy Group Russia, "Чтение" Leo Burnett и их же кейс "Твой Corby говорит за тебя".

А также Making Contact with Non-Humans и Sensational Whiteness with Persil at Sensation! от Optimum Media OMD, кампания для Multilingua от золотых призеров - Transformer Studio, фирменный стиль фестивля "Идея!2010" агентства "Восход", их же 3D-туберкулез, CanCamera Leo Burnett Moscow. И, наконец, кейс от R&I Group "Достучаться до небес".

Перечислять оставшихся российских лауреатов не имеет смысла: их довольно внушительное количество. В таблице их статус обозначен как "Diploma".

Обращает на себя внимание работа "Кинографа" для Евросети. Кейс с Ксенией Собчак в главной роли собрал увесистый букет наград, включая золото. Тем не менее, ритейлер отказался от услуг этого агентства, так что теперь с Собчак будут работать уже другие креаторы.

В Номинации "Радиореклама" жюри отметило три казахских работы для копицентра - они уже выигрывали, к примеру, на ММФР Red Apple 2009.

Сетью этого года решением судий стала Ogilvy. Они же наградили еще три агентства: Creativity Case - Ogilvy&Mather Advertising Romania; Media folder - Leo Burnett Moscow Russia; Access key - Kinograf Ukraine.

Креативное жюри фестиваля возглавлил Джон Пэллант (John Pallant) - Regional Creative Director, Europe, Middle East and Africa at Saatchi&Saatchi, UK. Российских специалистов среди судий этой категории не было.

Медиажюри руководила Анна Любовска (Anna Lubowska) - Managing Director and Chief Executive Officer, Mediaedge:cia CEE, Poland. Среди ее коллег был Руперт Макпетри (Rupert McPetrie) - CEO at ZenithOptimedia Moscow - в общем-то, единственный представитель России в жюри.

Интерактивное жюри возглавил Маркус Гранненфельт (Markus Grannenfelt) - CEO of White Sheep Isobar, Vice President, Digital / Aegis Media, Finland.

	WINNERS 2010

Creativity Case	Ogilvy&Mather Advertising	Romania
Media folder	Leo Burnett Moscow	Russia
Access key	Kinograf	Ukraine

NETWORK OF THE YEAR	Ogilvy

TV Ads
A-1 Foodstuffs, beverages, animal and pet food
Ostrich	Saatchi & Saatchi	South Africa	Gold
Escape - The Film	Ogilvy Group Ukraine	Ukraine	Silver
Revo Wall	PROVID	Ukraine	Diploma

Skittles_Juicy Exotic	SapientNitro	Russia	Diploma

A-2 Alcohol beverages
Moving Riga	Milk	Lithuania	Silver

A-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
Shoe	Instinct	Russia	Silver


A-4 Services (tourism, entertainment, sports, mass media, culture, education)
Drama Queen	TBWAPHS Helsinki	Finland	Gold, Grand Prix
The Withch 3	McCann-Erickson Riga	Latvia	Diploma

A-5 Services (telecommunications, financial, trade, insurance, retail)
25 Years	Instinct	Russia	Silver

Breathe	Ogilvy Group Ukraine	Ukraine	Silver

Mayakovsky	Adventa Lowe	Ukraine	Diploma
Tcvetaeva	Adventa Lowe	Ukraine	Diploma

A-6 Social
Fly	JWT Russia	Russia	Silver

Child as a Mirror	KING Helsinki	Finland	Diploma
Nickolay	Ogilvy Group Russia	Russia	Diploma
Polarosaurs	Leo Burnett Moscow	Russia	Diploma


Print Ads
B-1 Foodstuffs, beverages, animal and pet food
WRINKLED FINGER	TBWA / Central Asia	Kazakhstan	Diploma

B-2 Alcohol beverages
mushroom	Instinct	Russia	Diploma


B-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
POLICE TICKET	Ogilvy&Mather Budapest	Hungary	Silver
Sting	Saatchi & Saatchi Switzerland/Romania	Switzerland Romania	Silver
Tickle
Burn
Scratch
WANTED	Ogilvy&Mather Budapest	Hungary	Diploma
Hard day	Saatchi & Saatchi Russia	Russia	Diploma
Last Night
Weekend

B-4 Services (tourism, entertainment, sports, mass media, culture, education)
Pasaka print campaign - "E.T."	UAB "Adell reklama"	Lithuania	Diploma
Pasaka print campaign "R2D2"
Pasaka print campaign "Birds"

B-5 Services (telecommunications, financial, trade, insurance, retail)
bolt	Instinct	Russia	Diploma
triangle
key



old 1	Instinct	Russia	Diploma
old 2
old 3




B-6 Social
The Big Turn Off	Ogilvy&Mather Advertising	Romania	Gold, Grand Prix
Birds - Swallow	Saatchi&Saatchi Romania	Romania	Gold
Street Children	Leo Burnett Ukraine	Ukraine	Silver

Suicide	Ogilvy&Mather	Czech Republic	Silver
DICTATORS	SAATCHI & SAATCHI	France	Silver

B-7 Other (a category will be chosen by the judges)
Reading	Leo Burnett Moscow	Russia	Diploma


Outdoor Posters
C-1 Foodstuffs, beverages, animal and pet food
Merrild Coffee Cup Wall	OMD Latvia	Latvia	Diploma

C-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
Wrinkles	Saatchi & Saatchi Russia	Russia	Gold

Balerine	BBDO Russia	Russia	Silver
Soldiers	BBDO Russia	Russia	Silver


POLICE TICKET	Ogilvy&Mather Budapest	Hungary	Silver
WANTED	Ogilvy&Mather Budapest	Hungary	Diploma

C-4 Services (tourism, entertainment, sports, mass media, culture, education)
Warm-up	Ogilvy Group Ukraine	Ukraine	Silver

C-6 Social
DRUNK DRIVING MEMORIAL	ZAVOD	Russia	Silver

Punch Machine	Ogilvy&Mather Advertising	Romania	Silver
Street Children01	Leo Burnett Ukraine	Ukraine	Diploma

Street Children02	Leo Burnett Ukraine	Ukraine	Diploma

Radio Ads
D-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
Both Sides	TBWA / Central Asia	Kazakhstan	Silver
Faster and Better
Seven Days




D-5 Services (telecommunications, financial, trade, insurance, retail)
Medication Against Boredom	McCann-Erickson Riga	Latvia	Silver
Mayakovsky	Adventa Lowe	Ukraine	Silver
Tcvetaeva	Adventa Lowe	Ukraine	Silver

Interactive Media
E-1 Corporate websites, Information resources - NEWS PORTALS; Service projects: on-line services, on-line stores, catalogues, search services; Non-commercial projects: entertainment, culture, humanities, ecology, microsites
Toyota Prius	BrandStudio	Russia	Silver

Speed of Light	Gaumina	Lithuania	Diploma
Hobby Tuner	Wiktor Leo Burnett	Slovakia	Diploma

E-2 Simple banners: GIF, JPG, Media banners: flash, HTML, rich-media; Beyond The Banner (interstitials, push technology, etc.)
Street Children	Leo Burnett Ukraine	Ukraine	Gold

Give a pass!	Adwatch	Russia	Diploma

Less words - more action for your native city!	Studio7	Ukraine	Diploma

E-3 Internet campaigns
Kseniya Sobchack. Crash.	Kinograf	Ukraine	Gold

Street Children	Leo Burnett Ukraine	Ukraine	Silver

Milana	ADM Interactive	Estonia	Diploma
PumpMan	Gaumina	Lithuania	Diploma
CanCamera	Leo Burnett Moscow	Russia	Diploma

The Pink Squad	Wiktor Leo Burnett	Slovakia	Diploma

E-4 E-mail Marketing / Newsletters, animated greeting cards
Airbaltic Christmas greeting	Cube-Media	Latvia	Silver
AXE TV: gift the good news	LLC GRAPE	Russia	Diploma

E-5 Viral video
Kseniya Sobchack. Crash.	Kinograf	Ukraine	Gold

Uneasy Stocking Date	Ogilvy Group Russia	Russia	Silver
Balloons	Ogilvy Group Russia	Russia
Aquapark	Ogilvy Group Russia	Russia



Raitis Reverss/Running Backwards viral video	DDB Worldwide Latvia	Latvia	Diploma
Extreme on Moscow River	Saatchi & Saatchi Russia	Russia	Diploma
Shooting
Extreme goal
Proposal
BBQ Football

E-6 Other (a category will be chosen by the judges)
Elmenhorster Juice Empire	Interactive Marketing Partner Baltic, UAB	Lithuania	Gold
Madara drinks web game	Digibrand	Latvia	Silver
Will I survive until the end of the year?	Euro RSCG Prague	Czech Republic	Diploma
Your Corby Speaks for You	Leo Burnett Moscow	Russia	Diploma


Best Use of Media
F-1 Best use of Television
Announcement	Wiktor Leo Burnett	Slovakia	Diploma

F-2 Best use of Radio
Let s encourage ours together!	Media House	Latvia	Silver

F-3 Best use of Print Media
Reading	Leo Burnett Moscow	Russia	Silver


F-4 Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
Zebrafest	ACG Advertising Agency	Hungary	Gold
Kalnapilis Summer Promo	Media House	Lithuania	Silver
Calve. Tomatoes only.	BBDO Russia	Russia	Diploma

Sony Ericsson C510 campaign Smile hunt!	Media House	Estonia	Diploma

F-5 Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations)
Your Corby Speaks for You	Leo Burnett Moscow	Russia	Silver


F-6 Best use of Internet
Making Contact with Non-Humans	Optimum Media OMD	Russia	Silver
Street Children	Leo Burnett Ukraine	Ukraine	Diploma


F-7 Best use of Media Mix
Kseniya Sobchack. Crash.	Kinograf	Ukraine	Gold

A garden for Antwerp	Saatchi & Saatchi	Belgium	Silver
Street Children	Leo Burnett Ukraine	Ukraine	Diploma

Lietuvos Draudimas / RSA. 50 ct	MediaCom	Lithuania	Diploma
"Don't throw away the money in a pit"	Inspired Communications	Latvia	Diploma

F-8 Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
TELE2 Meteorite lands in Latvia	Inspired Communications	Latvia	Gold

Rain of flowers	Publicis Group Austria	Austria	Gold
Street Children	Leo Burnett Ukraine	Ukraine	Diploma


F-9 Best use of Sponsorship, Event/Nightlife Marketing
Sensational Whiteness with Persil at Sensation!	Optimum Media OMD	Russia	Silver

Diademine Street Painters	BBDO Russia	Russia	Diploma

F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
3d projection:When fairy tales come true	UAB Publicum Media	Lithuania	Silver
Jokos 360 App Trip	Omnicom Media Group Germany GmbH	Germany	Silver
CanCamera	Leo Burnett Moscow	Russia	Diploma


Art direction
G-1 Label and packaging
The drink that didn't have a name	DDB Vilnius	Lithuania	Silver
Gauss bulbs packaging	fastway: ideas that rock!	Russia	Diploma

DRYG NARODA	Clсver	Russia	Diploma

G-2 Logo Design, corporate Design, corporate identity (integrated solutions), Annual reports, brochures & catalogues
Fill the gap	Transformer Studio	Russia	Silver

Find your Idea!	Voskhod	Russia	Silver

Sangar	Identity Ltd.	Estonia	Silver
Estonian Centre of Architecture	Identity Ltd.	Estonia	Diploma

G-3 Booklets, Calendars, POS materials (stickers, shelf-talkers etc.)
Tuberculosis 3D Test	Voskhod	Russia	Diploma


G-4 Other (a category will be chosen by the judges)
Sweeney Todd: the Thriller	DDB Vilnius	Lithuania	Gold
Postcard Business Card	Transformer Studio	Russia	Gold


ADVERTISING CAMPAIGNS
TELE2 Meteorite lands in Latvia	Inspired Communications	Latvia	Gold

The Eagle-Eyed Johnny	ADELL Saatchi&Saatchi	Latvia	Silver
CanCamera	Leo Burnett Moscow	Russia	Silver

The Pink Squad	Wiktor Leo Burnett	Slovakia	Silver
Omnitel Let	LOVE	Lithuania	Silver
Street Children	Leo Burnett Ukraine	Ukraine	Diploma

What would we be buying if it hadn't happened?	Euro RSCG Prague	Czech Republic	Diploma
Kseniya Sobchack. Crash.	Kinograf	Ukraine	Diploma

Life is a Search	Saatchi & Saatchi Russia	Russia	Diploma

Free Looking	Saatchi & Saatchi	Italy	Diploma

DIRECT MARKETING
I-2 Direct marketing materials (B2C, B2B)
KNOCKING ON HEAVEN'S DOOR	R&I GROUP	Russia	Silver


5ok ANTIViral campaign	Talan Group (Talan Proximity)	Ukraine	Diploma

15.06.2010

Фестиваль Golden Hammer организован Латвийской организацией Рекламы. Впервые он прошел в 1994 году, а в 1999-м фестиваль получил статус международного. В этом году Golden Hammer состоялся в тринадцатый раз. Во время него известные профессионалы рекламной индустрии провели несколько семинаров, а жюри выбрало лучшие работы. Они оценивались в номинациях: TV, Print, Radio Ads, Outdoor posters, Interactive media, Best use of media, Art direction, Advertising campaigns, Direct marketing.