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Призеры в номинации Integrated Media Campaign
Золото
Gold Winner Integrated Media Campaign Entrant: BBDO New York, New York HBO Voyeur Credits Media Type: Ambient, Digital Media, Poster & Outdoor, Print, Television/Cinema Corporate Name of Client: HBO Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Greg Hahn Creative Directors: Mike Smith/David Carter (Senior Creative Directors) Copywriters: Greg Hahn/Mike Smith/David Carter Art Director: David Carter Production Company: RSA, New York/Big Spaceship, New York Producers: Jules Daly/Fran McGivern/David Mitchell Directors: Jake Scott/Chris Nelson Director of Integrated Production: Brian DiLorenzo Content Producer: Jiffy Luen Basic description of the project: The campaign goal was to fortify HBO against increasing competition by getting super-fans to connect with the brand with the same passion they show for programming. It wouldn't be enough to tell super-fans that we are the leaders at cutting-edge, innovative storytelling ? we needed to show them. HBO Voyeur took the act of watching, already an integral part of the HBO experience, and intensified it. The viewers became essential players within the story ? their gaze the very essence of the concept for HBO Voyeur: sometimes the best stories are the ones we were not meant to see. Gold Winner Integrated Media Campaign Entrant: DDB London, London Volkswagen Golf Night Driving Credits Media Type: Digital Media, Poster & Outdoor, Print, Television/Cinema Corporate Name of Client: Volkswagen Agency: DDB London, London Copywriter: Sam Oliver Art Director: Shishir Patel Photographer: Paul Cameron Agency Producer: Lucinda Ker Production Company: Independent Films Producer: Richard Packer Director: Noam Murro Editor: Tim Thorton-Allan, Marshall Street Editors Planner: Kirsty Sadler Account People: Louise Garnar/James Hayhurst Online Agency: Tribal DDB Online Creatives: Stephen Webley/Kathrina Hahn Online Account Man: John Goodbody Basic description of the project: In recent years, the status of the Golf as one of the highest profile premium car models has been challenged with the increasing popularity of Audis and BMWs. Volkswagen tasked us with creating a campaign that put the Golf back on top. The concept of Night Driving was born from Golf's brand values as a 'driver's car' - the pure pleasure of driving. With the current driving conditions, particularly in big cities, it's only at night that drivers can be un-distracted by traffic, noise and chaos. At night, it becomes more about the driving. Gold Winner Integrated Media Campaign Entrant: Ogilvy & Mather, Toronto "New" Diamond Shreddies Credits Media Type: Digital Media, Package Design, Poster & Outdoor, Print,Television/Cinema Corporate Name of Client: Kraft Canada Inc. Agency: Ogilvy & Mather, Toronto Chief Creative Officers: Agency: Janet Kestin/Nancy Vonk Interactive: Carlos Garavito Copywriters: Hunter Somerville/Tim Piper/Jane Murray/Jen Durning Art Directors: Integrated: Ivan Pols Interactive:Liz Kis/Ron Gligic/Flavio Viana Photographer: Robyn Vickers Agency Producers: TV: Shenny Jaffer/Terry Kavanagh Print: Chris Rozak Production Company: TV: OPC, Toronto; Virals: AVH live communications, Toronto Producers: Tara Handley for TV/Al Good for Virals Director: Michael Downing Sound Design Company: Vapor Music, Toronto Typographer: Redworks Editor: Alison Gordon Clients: Jennifer Hutchinson/Mangala D'sa/Jordon Fietje Basic description of the project: For 68 years, Shreddies cereal remained the same: Wheat Squares. And that's what Canadians thought of the Shreddies personality: Square. To make Shreddies relevant again. we hired a team of the world's leading Designtists. They helped us create a Shreddie that was not only more aesthetically pleasing but also triggered taste buds with greater efficiency. Together, we created the Diamond Shreddie! We promoted this breakthrough advance in cereal technology through viral videos, television, a website, outdoor, print, and a package redesign.
Серебро
Silver Winner Integrated Media Campaign Entrant: Crispin Porter + Bogusky, Miami Whopper Freakout Credits Media Type: Design, Digital Media, Television/Cinema, Website, Web Banners (Flash and Rich Media) Corporate Name of Client: Burger King Agency: Crispin Porter + Bogusky, Miami Creative Directors: Rob Reilly/Bill Wright/Jeff Benjamin Associate Creative Director: Ryan Kutscher Copywriters: Ryan Kutscher/Omid Farhang/Nathan Dills Art Directors: Paul Caiozzo/Andy Minisman/Dan Treichel Agency Producers: David Rolfe/Winston Binch/Chris Kyriakos (Sr)/Aymi Beltramo/Harshal Sisodia/Bill Meadows Production Company: Post: RIO Executive Producers: Patrick Milling Smith/Brian Carmody/Lisa Rich/Dan Sormani/Stephanie Boggs Producers: Allison Kunzman/Laura Thoel/Drew Santersiero/Crissy Desimone/Tricia Sanzaro/Shawna Drop Directors: Henry-Alex Rubin/DOP: Learan Kahanov Sound Design Company: Composer: Eugen Cho, Lime Studios/Dave Wagg/Rohan Young/Loren Silber/Mark Meyuhas Technical Director: Scott Prindle Associate Technical Director: Matthew Ray Interaction Designer: Michael Tseng QA: Stewart Warner/James Luckensow Designer: Thomas Rodgers Editors: Adam Pertofsky/Chan Hatcher/Matt Murphy/Wyatt Jones Assistant Editor: Dan Aronin/Gabriel Britz/Neil Meiklejohn Development Partner: RED Interactive Design/Animation: Lifelong Friendship Society Fire Artist: Mark Dennison Inferno Artist: Andy Davis Producer: Jessica Locke Basic description of the project: To celebrate the 50th Anniversary of the WHOPPERR, BURGER KINGR created an innovative media campaign in which America's favorite burger, the WHOPPERR, was removed from the menu for a day and hidden cameras captured customers candid reactions. The first component of the campaign explored deprivation to see what would happen if America's most beloved burger was removed from the menu unannounced. The social experiment was taken to another level when customers were given competitors' burgers. When the customer returned to discuss the problem with the manager, the King presented the customer with a Whopper and revealed the hidden cameras. 
.2008
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