Visual Identification Systems Here is the description of visual identification system, architectonic of presenting information on the package and design for various media.

Additional comments: To the left: Colors Orange Multifruit, Apricot, Peach-Apricot Tomato Apple Cherry-Apple Berry-Fruit Illustrations In this context the illustration is one of the main indicators of kids’ line and it represents unsophisticated images of animals – a she-animal, a he-animal and their cub. These illustrations contain a minimum of light-and-dark color transitions in order to avoid contradiction between the illustration and the fruit photo on the package. Side faces of the package: (on the left side) Nutrition facts (per 100 ml) Carbohydrates – 11, 7 gram Potassium – 88 mg Vitamin C – 20 mg Caloric value – 47 Kcal NO preservatives, colorants or flavorants 0,2-litre volume 94 Kcal Helpline 8-800-555-17-66 Calling within Russia is free of charge (on the right side) Apricot nectar with vitamin C for kids’ nutrition Minimum volume ratio of fruit is 40%. Suitable for kids’ nutrition from 2 years of age. Pasteurized product, aseptically packaged. Composition: apricot puree, sugar syrup, citric acid (acidity regulator), apricot acid (vitamin C), water. Produced from concentrated puree. Cool the product down and stir it up before use. Store at 0 to +25 degrees and relative humidity below 75%. Store open package in a fridge at +2 to +6 degrees no longer than 24 hours. Shelf life and production code are indicated on the package. Produced for Nidan Juices OJSC, 2 First Pokrovskiy proezd, Kotelniki, 140053, Russia, by: (A) LCC JV Nidan-Ecofruit, 36 Okruzhnaya Str., Novosibirsk, 630020, Russia; (B) LCC Nidan Gross, 2 First Pokrovskiy proezd, Kotelniki, Belaya Dacha, 140053, Russia. Package Data Contact info is highlighted. Phone number and website address are to be arranged together. Information on caloric value is to be indicated on one side instead of the front face of the package. Also, expiration date and storage conditions are to be indicated. Other media To the right: Fruit images The photo of the fruit is placed in the center, slightly below the logo. The blue sky is on the background. Such contrast emphasizes the ripeness of the fruit. The setting of the juice name Product logotype is still framed with green leaves showing that the product belongs to “Moya Semya ” brand. Fonts Neo-Grotesque semi-bold fonts are to be used to put down particular flavor names Samples: ………. The same types of fonts are to be used for side faces of the package. Contact information, volume and captio

Здесь описание системы визуальной идентификации, архитектура представления информации на коробке и дизайн на различных носителях.