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Объявлены победители престижной премии OBIE Awards 2010Главную награду фестиваля получило агентство TDA Advertising & DesignВ США были названы победители одной из старейших и престижных премий в области наружной рекламы OBIE Awards. В этот раз было вручено гораздо больше наград, чем в предыдущие годы. Жюри отметило золотом 21 работу, причем агентства BBDO New York, TBWAChaitDay, The Richards Group, and Crispin Porter + Bogusky получили по нескольку золотых статуэток. Кроме того было вручено еще 22 серебряных награды и отмечено 50 работ, прошедших в финал OBIE Awards. Главную награду получило рекламное агентство TDA Advertising & Design за свою кампанию для банка FirstBank, проведенную осенью 2009. Суть проекта заключалась в том, что на полноразмерных билбордах размещались объявления из разряда бесплатных - об услугах сиделки или уроках игры на пианино. Так банк решил подчеркнуть, что он идет на встречу малому бизнесу и всячески его поддерживает. 
Состав творческой группы Agency: TDA Advertiser: FirstBank Brand: Small Business Title of Work: We Care About Small Business Creative Directors: Thomas Dooley, Jonathan Schoenberg Art Director: Matt Leavitt Copywriter: Jeremy Seibold Media Director: Brad Ziff Production Manager: John Hope Кроме того, агентство Butler, Shine, Stern & Partners выиграло награду 2010 OBIE Hall of Fame за свою продолжающуюся и сейчас кампанию для авто MINI Cooper. Этот проект был внесен в Зал славы OBIE. 
Состав творческой группы Agency: Butler, Shine, Stern & Partners Advertiser: BMW Brand: MINI Convertible Title of Work: MINI Unlimited Headroom Creative Directors: John Butler, Mike Shine Art Director: Steve Mapp Copywriters: Lyle Yetman, Aimee Lehto Ниже представлены золотые призеры OBIE Awards 2010, со всеми победителями можно ознакомиться на официальном сайте премии www.obieawards.org. Категория Amusement & Entertainment Brand: Venue in Las Vegas Title of Work: Pigeons, Luggage, Yellow Men 
Состав творческой группы Agency: Cramer-Krasselt Advertiser: Blue Man Group Creative Director: Ian Barry Art Director: Dave Ragar; John Zello Copywriter: John Zapf Photographer: Roger Hagadone Production Artist: Jason Reed Brand: Mega Monopoly Scratch Games Title of Work: Red Hotels 
Состав творческой группы Entry Group: Street Furniture/Transit/Alternative Campaign Agency: Colle+McVoy Advertiser: Minnesota State Lottery Executive Creative Director: Mike Caguin Group Creative Director: Dave Keepper Art Director: Dustin Black Copywriter: John Neerland Photographer: Comrade Категория Automotive Brand: MINI Convertible Title of Work: MINI Unlimited Headroom 
Состав творческой группы Agency: Butler, Shine, Stern & Partners Advertiser: BMW Creative Directors: John Butler, Mike Shine Art Director: Steve Mapp Copywriters: Lyle Yetman, Aimee Lehto Категория Beverage Brand: Appleton Estate Rum Title of Work: Sip. Up. 
Состав творческой группы Agency: DeVito / Verdi Advertiser: Appleton Estate Rum Creative Director: Brad Emmett Art Directors: Sherrod Melvin, Zack Menna Copywriters: Manor Gelber, Brad Emmett Photographer: Martin Wonnacott Brand: Starbucks Title of Work: Port Authority Stream of Consciousness Installation 
Состав творческой группы Agency: BBDO New York Advertiser: Starbucks Chief Creative Officers: David Lubars, Bill Bruce Creative Directors: Linda Honan, David Carter Art Director: Alex Shulhafer Copywriter: Kara Goodrich Designers: Alex Shulhafer, Anthony Bartolucci Agency Producer: Mike Musano Account Team: Michael Stefanski, Melissa Barnes, Michael Verga, Michael Avillo Retoucher: Resolution Traffic: Janette Sernaque-Leighton Категория Business & Technology Brand: Small Business Title of Work: We Care About Small Business 
Состав творческой группы Agency: TDA Advertiser: FirstBank Creative Directors: Thomas Dooley, Jonathan Schoenberg Art Director: Matt Leavitt Copywriter: Jeremy Seibold Media Director: Brad Ziff Production Manager: John Hope Категория Food & Restaurants Brand: Snickers Title of Work: Snickerspeak Digital Taxi Top Campaign 
(2 золота) Состав творческой группы Agency: TBWAChiatDay Advertiser: Mars Chairman & CCO: Mark Figliulo Creative Directors: Rob Baird, John Matejczyk Art Directors: Dave Sakamoto, Brad Wood Copywriters: Jonathan Marshall, Ryan Ebner Executive Producer of Media Arts: Matt Bijarchi Director of Print Services: Evan Curren Pre-Production Company: E-Graphics Printer: Circle Graphics Media Agency: MediaVest & Kinetic Категория Individual Execution - Traditional Billboard Brand: Chick-fil-A Title of Work: Etch-A-Sketch 
Brand: Chick-fil-A Title of Work: Shortcut 
Состав творческой группы Agency: The Richards Group Advertiser: Chick-fil-A Brand: Chick-fil-A Title of Work: Etch-A-Sketch Creative Directors: Dennis Walker, Ron Henderson Art Directors: Alicia Pol, Dennis Walker, Caroline Howard Copywriter: Dustin Ballard Brand: Stella Artois Title of Work: The Ritual Project 
Состав творческой группы Agency: Mother New York Advertiser: Stella Artois Creative Directors: Linus Karlsson, Paul Malmstrom Art Director: Christine Gignac Copywriter: Jon Lancaric Painters: Sky High Murals Producers: Mike Aaron, Emma Starzacher, Chiara Adin Mother: Alex Stankiewicz Strategist: Mark Fielding Категория Individual Execution - Street Furniture/Transit/Alternative Brand: Monday Night Football Title of Work: ESPN Monday Night Football Interactive Storefronts 
Состав творческой группы Agencies: Wieden+Kennedy NY and Monster Media Advertiser: ESPN Executive Creative Directors, W+K NY: Kevin Proudfoot, Todd Waterbury Creative Directors, W+K NY: Stuart Jennings, John Parker, Derek Barnes Interactive Creative Directors: Jerome Austria, W+K NY; Pedro Andres Sanchez, Monster Media Art Director: Stuart Jennings, W+K NY Copywriter: Eric Steele, W+K NY Head of Content Production: Gary Krieg, W+K NY Interactive Producer: Liz Whittaker, W+K NY Media Agency: MacDonald Media Media Planning Team, W+K NY: Fletcher Adamo, Alissa Jenkins, Megan Larkin Interactive Graphics Company: Brand New School Sound Design Company: Sound Lounge Interactive Developer: Keith Schaefer, Monster Media Motion Graphic Artist: Maxwell Kaeter, Monster Media Client Services Producer: Natalie N. Brokaw, Monster Media Brand: Lay's Potato Chips Title of Work: Potato Ceiling 
Состав творческой группы Agency: Juniper Park Advertiser: Frito-Lay, Inc Creative Directors: Terry Drummond, Alan Madill, Barry Quinn Associate Creative Director/Art Director: Hylton Mann Associate Creative Director/Copywriter: Andy Linardatos Brand: Beau Rivage Resort & Casino Title of Work: Beau Bag Belt 
Состав творческой группы Agency: Masterminds Advertiser: MGM Creative Directors: Michael Neiderer, Joe McDonough Associate Creative Director: RT Herwig Art Directors: JP Blanchet, Jim Garrison Copywriter: Pragati Mulani Категория International Brand: Dental implants Title of Work: Corn on the Cob 
Состав творческой группы Agency: Pattison Outdoor Advertising Advertiser: Shine Dental Creative Director: Robert Connor Art Director: Robert Connor Категория Media Brand: The Economist Title of Work: Health Club Poster 
Состав творческой группы Agency: BBDO New York Advertiser: The Economist Chief Creative Officers: David Lubars, Bill Bruce Senior Creative Director: Kara Goodrich Creative Directors: James Clunie, Pierre Lipton Art Director: James Clunie Copywriter: Pierre Lipton Account Team: Rob Thorsen, Dhane Scotti, Robin Quill Brand: Big Love Title of Work: HBO Audio Mural Installations 
Состав творческой группы Agency: BBDO New York Advertiser: HBO Chief Creative Officers: David Lubars, Bill Bruce Executive Creative Directors: Greg Hahn, Mike Smith Creative Directors: James Clunie, Pierre Lipton Art Director: James Clunie Copywriter: Pierre Lipton Photographer: Brad Harris Audio Producer: Peter Feldman Print Producer: Mike Musano Art Buyer: Betsy Jablow Account Team: Tara Deveaux, Courtney Lord Категория Public Service Brand: Off The Street Club Title of Work: OTSC Sidewalk Event 
Состав творческой группы Agency: Euro RSCG Chicago Advertiser: Off The Street Club Creative Director: Blake Ebel Art Directors: Gosia Zawislak, Paul Chiemmongkoltip Copywriter: Elyse Maguire Photographer: Bob Ebel Brand: Tap Project Title of Work: Bathroom Poster & Dirty Water Vending Machine 
Состав творческой группы Agency: Casanova Pendrill Advertiser: UNICEF President & CEO: Ingrid Otero-Smart Creative Directors: Elias Weinstock, Alejandro Ortiz Art Directors: D?maso Crespo, Gil Arevalo Copywriters: Gil Arevalo, D?maso Crespo Photographers: G. Villanueva, Anne Rodriguez, D?maso Crespo Категория Retail Brand: Best Buy Title of Work: Best Buy Recycles 
Состав творческой группы Agency: Crispin Porter + Bogusky Advertiser: Best Buy Executive Creative Directors: Andrew Keller, Rob Reilly Creative Directors: Dave Swartz, Steve Babcock Art Directors: Drew Pautler, Surf Melendez Copywriter: Michael Danko Production Company: Atomic Props & Effects Print Producer: Joseph Rossman Art Producer: Rebecca O'Neill Senior Digital Artist: Emily Einheit Brand: Gap Title of Work: Ready for Holiday Cheer 
Состав творческой группы Agency: Crispin Porter + Bogusky Advertiser: Gap Executive Creative Directors: Andrew Keller & Rob Reilly Creative Directors: Kevin Grady, Omid Farhang Associate Creative Directors: Wendy Leicht, Cliff Leicht Art Directors: Wendy Leicht, David Gonsalves Copywriters: Cliff Leicht, Chris Kahle Photographers: Peggy Sirota Senior Art Producer: Sheri Radel Designer: Greta Ackerman Print Producers: Peter Nolan, Mary Barnes Категория Video Content Media Brand: Coca-Cola Title of Work: Coca-Cola Rock Climbers 
Состав творческой группы Agency: The WOW Factor, Inc. Advertiser: The Coca-Cola Company, North America Creative Director: Don Blanton Art Director: Billy Moran Live Action Director: Rick Gerber 2D Animation/Technical Director: Josh Harris 3D Animation: George Robins |
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