XI Moscow International Advertising Festival
was held last week in Moscow World Trade Center. Festival organizers
- Association of Advertising Agencies of Russia, Association of
Advertisers of Russia, Public Council on Advertising. The festival
was opened by President Igor Yankovsky, who mentioned, that festival
had a long and success history and became from time to time more
and more international.
Agencies from 18 countries struggled for prizes in 5 categories:
TV contest, Print contest, Radio contest, Internet, Package. Juries
consisted of representatives of different famous advertising agencies,
such as BBDO, FCB World Wide, Lowe Lintas Digitel, Depot WPF.
Alex Fadeev, Creative Director of DEPOT WPF
The Festival Grand-Prix was given
to the work of BGS D'Arcy "Basket Champion"
Jeoff Thompson
In TV contest the first place in Food category
took Leo Burnett Paris with "The bedroom Charal" and "The
lift Charal". The head of the TV contest Jury, Jeoff Thompson,
creative director of FCB World Wide San Francisco, noticed, that
the work really was worth the first place - the idea and the production
quality was really on the high level.
With the first prizes on the festival were also awarded BBDO,
Young&Rubicam Praha, BGS D'Arcy, Grey Aarhus, Woodpecker film,
Graf d'SIgn Creative Boutique, Gorod-Info. The full list of winners
you can find here.
An angel and a Head of Internet jury
Dario Vince
During the festival a lot of different seminars
were held. The most interesting of them were the seminar of Dario
Vince (chef creative director of Lowe Lintas Digitel) "Sex
in print advertising" and the seminar of Pier Federico Leone
(president of Ad European Events" - "The creativity in
a low budget champain".
The main prize of the festival - Golden Apple - was given to
every winner in a warm surrounding. The ceremony of festival opening
and closure was styled as a Paradise Garden - so every given apple
symbolized a well-known historical event…
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