9 декабря состоялось офлайн-голосование фестиваля Red Apple по направлениям MARKETING и MEDIA. Международное жюри оценило работы и определило обладателей наград, чьи имена будут названы в рамках первого дня фестиваля.
В шорт-лист вошли работы следующих агентств:
MARKETING
Campaigns: Sectors
Dark Market
- GREAT — Let’s beER more local
Other FMCG
- BBDO Russia Group — Perfect Search
Retail & Consumer Services
- TBWA\CAC\Tashkent — NOT A GIFT
Travel
- Friends Moscow — Utair «Where you belong»
Media / Entertainment
Leo Burnett Moscow — Koshogo
- Zebra Hero — Russian Yoga School
Corporate Social Responsibility (CSR) / Corporate Image
- Voskhod — Forte Femme
- BBDO Russia Group — Survivors
Activation
Best Event Marketing Campaign (Including Sponsorship)
- BBDO Russia Group — Game of Thrones Crypt
- Leo Burnett Moscow — Trivial Pursuit Hotel
Best Integrated Campaign
- Friends Moscow — Utair «Where you belong»
Best Brand Loyalty Campaign
Contrapunto — Gigs for sleep- BBDO Russia Group — Renault Drive Therapy
Marketing Disciplines
Best Use of Ambient
-
Instinct — IKEA TRAIN TEST-DRIVE - Leo Burnett Moscow — Koshogo
- Syrena Communications — The Death of The Palm
Best Use of Public Relations
- Voskhod — Forte Femme
Best Use of Branding and Design
- Landor — 100% Made of Volleyball
- Voskhod — Layered
- SETTERS — Vyborg identity
Best Use of Data
- Voskhod — AI VERSUS
- Instinct — IKEA APARTMENTEKA
Influencers
- Zebra Hero — Russian Yoga School
Best Use of Event
- BBDO Russia Group — Game of Thrones Crypt
Best Use of Digital Tools Including Mobile
- Mosaic Media — Access project
- Voskhod — Putin turns on the Rain
Best Use of Direct Tools
-
e:mg — Rewind to 80's
Creative Effectiveness
- BBDO Russia Group — Snickers WTF Awards
- Zuck&Berg — The Eyes are Mom’s, the Nose is Gevorg Yehiazaryan’s
- Smetana — The Font of Kindness
- Friends Moscow — Utair «Where you belong»
Digital Campaigns
Digital Campaigns
- BBDO Russia Group — Perfect Search
- Voskhod — Putin turns on the Rain
Online Guerrilla & Innovation
- Possible Moscow — Beware of Bots
- Instinct — IKEA. SHOPPING LULLABY
- Voskhod — Putin turns on the Rain
Experience Marketing
- Voskhod — AI VERSUS
Digital Strategy
- Starcom — Gigabytes For Sleep
- BBDO Russia Group — Perfect Search
MEDIA
Channels
Use of Print / Outdoor
- Leo Burnett Moscow — Koshogo
- Zuck&Berg — The Eyes are Mom’s, the Nose is Gevorg Yehiazaryan’s
Use of Ambient Media
- Syrenna Communications — The Death of The Palm
- Leo Burnett Moscow — Koshogo
Use of Events&Stunts
- BBDO Russia Group — Renault Drive Therapy
Use of Digital
- BBDO Russia Group — Perfect Search
- Voskhod — Putin turns on the Rain
Use of Social Platforms
- BBDO Russia Group — #TakeMEMEhome
Use of Technology
- Voskhod — AI VERSUS
Use of Mixed Media
- Leo Burnett Moscow — Everything that you saw before and will see after our advertising can be paid with a MIR card
- Voskhod — Forte Femme
- Friends Moscow — This is YOTA ad
Sectors
Healthcare
-
MediaCom — Allergy tracker powered by AI
Retail & Consumer Services
- Friends Moscow — This is YOTA ad
Media / Entertainment
- Voskhod — AI VERSUS
- Leo Burnett Moscow — Koshogo
- Voskhod — Putin turns on the Rain
- BBDO Russia Group — Survivors
Corporate Social Responsibility (CSR) / Corporate Image
- Voskhod — Forte Femme
Content
Branded Content led by Digital Media
- Kombinat — FooortePay: the longest bank advertisement in the world
Media Use of Content
- Kombinat — FooortePay: the longest bank advertisement in the world
Best Influencer Campaign
- Smetana — The Font of Kindness
Excellence in Media
Excellence in Media Insights & Strategy
- Contrapunto — Gigs for sleep
- Starcom — Gigabytes For Sleep
Long-term Success
-
OMD Media Direction (Media Direction Group) — Year in Search: 3 years
Use of Media in Limited Budget
- Leo Burnett Moscow — Koshogo
- BBDO Russia Group — Perfect Search
Церемония вручения наград по направлениям Marketing и Media состоится 12 декабря в 18.00 в Цифровом Деловом Пространстве.
Ярким завершением программы первого дня станет Red Apple Party — вечеринка, в рамках которой встретятся члены жюри всех направлений фестиваля. Гостей ждут лучшие DJ-сеты от Betelgeize (Leveldva, Burning man) и Anjei (Poison Pro, Thunderlab, Volen Sentir), которые обеспечат заряд энергии и хорошего настроения на следующий день. Вечер пройдет в Noor Bar 12 декабря с 20.00 до 2.00.