Жюри определили победителей одного из крупнейших креативных событий Европы — международного фестиваля рекламы «Белый Квадрат». В текущем году на конкурс было подано 759 работ от представителей креативных, коммуникационных, маркетинговых, рекламных, брендинговых и PR-агентств 35 стран мира в категориях Creative & Branding, Marketing & Digital, Craft, Mass Mediа. Как и в предыдущие годы, наибольшее количество работ было подано в категорию Creative.
Конкурсные работы фестиваля «Белый Квадрат 2023» оценивали четыре состава международного жюри, эксперты индустрии коммуникаций из более чем 40 стран. Оценка работ прошла в два этапа. На первом члены жюри определили лонглист фестиваля, а на втором — сформировали шорт-листы, выбрали призеров и победителей, номинировали работы лауреатов на Гран-при фестиваля.
GRAND PRIX
The asterisk, agency RORE Group, Russia
#flutwein — Our Worst Vintage, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
THE AGENCY OF THE FESTIVAL
White Rabbit Budapest, Hungary
CREATIVE
F. FILM
F1 TV / Screens
Silver
As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates
Bronze
S7 Airlines «Where the bright side begins», S7 Airlines and Instinct, Moscow, Russia
The ever-changing world, agency Creative studio 7.47, Russia
NO DRAMA, agency Leagas Delaney Italia
Short-list
You Name It, agency PHENOMENA, Lebanon
This is Us, agency AANDRS, Austria
F2 Online
Silver
KFC x Yenlik, agency SEED, Kazakhstan
Bronze
Sorry you couldn't make it, agency M&C SAATCHI ABU DHABI, United Arab Emirates
S7 Airlines «Where the bright side begins», S7 Airlines and Instinct, Moscow, Russia
Short-list
The ever-changing world, agency Creative studio 7.47, Russia
P. PRINT
P1 Print
Short-list
EyesightSeeing, agency Serviceplan, Russia
series Bigger Stage — entries Drum Dance, Lion Dance, Shadow Play, agency Heaven&Hell, Chinе
R. RADIO & AUDIO
R1 Radio & Streaming
Silver
Call Mom, agency FamousGrey, Belgium
O. OUTDOOR
O2 Posters
Silver
Sorry Haarlem, agency Fitzroy, Netherlands
Short-list
EyesightSeeing, agency Serviceplan, Russia
O4 Ambient
Gold
A19 Car Park Showroom, agency Team X Thailand
Short-list
F*** WITH THE LIGHT ON FOR THE REVOLUTION, agency BUNGALOW25, Spain
K. INTEGRATED
K3 Social & Influencer Campaign
Silver
The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
Bronze
Man up, agency Voskhod, Russia
Bronze
KFC x Yenlik, agency SEED, Kazakhstan
House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan
K4 Brand Launch / Re-launch Campaign
Gold
The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
K5 Brand Loyalty Campaign
Silver
Equality begins at home, agency Communis, Serbia
Short-list
Not back-to-school, agency FCB Artgroup Tashkent, Uzbekistan
A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia
Femme Fatale rules of life by Lolita and Vivienne Sabó, agency SOCIALIST, Russia
K6 Breakthrough on a Budget
Silver
Man up, agency Voskhod, Russia
K8 Creative Strategy
Gold
Chocolate With Pork — You Asked For It!, agency Studio Sonda d.o.o., Croatia
Bronze
Not back-to-school, agency FCB Artgroup Tashkent, Uzbekistan
Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan
Short-list
#LIFEAFTER, agency Grape, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Short-list
KFC x Yenlik, agency SEED, Kazakhstan
N2 Audio branded content
Gold
The Cleft Choir, agency BBDO Bangkok, Thailand
Bronze
KFC x Yenlik, agency SEED, Kazakhstan
Short-list
#22EpicNights, agency Cheil Centrade, Romania
N4 Branded events
Short-list
Agronom Sad, agency Akademia, Russia
N5 Brand experience
Silver
Kazakh buy-book, agency GForce/Grey, Kazakhstan
Тhe 15-minute pizza map, agency &play, Bulgaria
Short-list
Man up, agency Voskhod, Russia
Bronze
House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan
Short-list
AR STROKI IN METRO, agency Mosaic, Russia
U. CREATIVE USE OF MEDIA
U1 TV & Other screens
Bronze
Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan
U2 Audio Platforms
Gold
Tours to Cultures, agency Creative studio 7.47, Russia
Silver
Call Mom, agency FamousGrey, Belgium
U3 Print/Outdoor
Silver
Sorry Haarlem, agency Fitzroy, Netherlands
U4 Ambient Media
Gold
A19 Car Park Showroom, agency Team X Thailand
U6 Digital & Mobile Platforms
Silver
Elden Fake News, agency White Rabbit Budapest, Hungary
Bronze
In Search of Uzbek Identity, agency We Digital, Uzbekistan
Short-list
Stories for rent, Tinkoff, Russia
U7 Social Platforms
Gold
Sorority Profiles, agency brandy Creativity & Technology, Costa Rica
Short-list
Russian Museum Neural AI, agency Fresh (Orange Group), Russia
U8 Non-profit/charity
Gold
Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Silver
Greatness Reshaped, agency Ogilvy Amsterdam, Netherlands
Park quartals, agency Suprematika, Russia
Bronze
Dynamika, agency Design Department, Russia
OmGTU, agency ENDY, Russia
Gzhel, agency Suprematika, Russia
SEIKATSU. Fresh Seafood, agency Funky® Agency, Russia
Short-list
Theatrum. Private theatre branding, agency Stolzman & Katz, Russia
B2 Rebrand / Refresh of an Еxisting Brand
Gold
Rosman, agency Suprematika, Russia
Bronze
TOCHNO, agency Ruport, Russia
Short-list
Mori Sushi Rebranding, agency Joefish, Lebanon
Rebranding MTS, agency ONY and UtterDesign, Russia
Mayakovsky Norilsk North Drama Theater, agency Proektmarketing+1, Russia
B5 Brand Environment & Experience Design
Silver
#ConversationCube, agency Next DC, Bulgaria
Bronze
Hello Billy, agency AKQA, China
B7 Design Craft
Silver
Freelabel, agency Terminal Design Branding Agency, Russia
Bronze
Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland
Short-list
Future Words, agency SOLL, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Bronze
Oxygin, agency PG Brand Reforming Company, Belarus
X2 Packaging of non-food products
Silver
Horror Ray, agency Svoe mnenie, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q4 Design of virtual promo-tools
Short-list
PeeCasso NFT, agency SOLL, Russia
BD. BRAND ENVIRONMENT DESIGN
BD3 In-store Design
Gold
KCM Showroom, agency Ermolaev Bureau, Russia
BD4 Exhibitions and Events
Silver
#ConversationCube, agency Next DC, Bulgaria
Hello Billy, agency AKQA, China
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Bronze
#LIFEAFTER, agency Grape, Russia
E2 Long-term Creative Effectiveness
Short-list
Small businesses without financial stress, agency MullenLowe Moscow, Russia
#22EpicNights, agency Cheil Centrade, Romania
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
Silver
A19 Car Park Showroom, agency Team X Thailand
A2 Brand Experience
Bronze
Kazakh buy-book, agency GForce/Grey, Kazakhstan
Short-list
House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan
А4 Consumer Engagement
Silver
The Cleft Choir, agency BBDO Bangkok, Thailand
Man up, agency Voskhod, Russia
A10 Breakthrough on a Budget
Gold
Man up, agency Voskhod, Russia
C. PR
C1 PR Practices & Technics
Silver
A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia
Short-list
I Don't Know What To Choose, agency HUMAN, Bulgaria
C2 Digital & Social
Bronze
Chocolate With Pork — You Asked For It!, agency Studio Sonda d.o.o., Croatia
C3 Influencer
Short-list
The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
C5 Data & Strategy
Silver
NFP — Non Fungible Places, agency Gitto Battaglia 22, Italy
C6 Campaign
Bronze
#LIFEAFTER, agency Grape, Russia
Man up, agency Voskhod, Russia
C8 Sponsorship & Brand Partnership
Bronze
Code; without Barriers, agency MRM Singapore
C9 Real-time Response
Short-list
#LIFEAFTER, agency Grape, Russia
C10 Breakthrough on a Budget
Silver
Man up, agency Voskhod, Russia
C11 Non-profit / charity
Silver
Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland
H. DIRECT
H3 Digital & Social
Bronze
Russian Museum Neural AI, agency Fresh (Orange Group), Russia
H7 Non-profit / charity
Bronze
Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates
CS. CAMPAIGNS: SECTORS
CS5 Healthcare
Short-list
The Cleft Choir, agency BBDO Bangkok, ThailandCS7
Consumer Service & B2B
Silver
#LIFEAFTER, agency Grape, Russia
CS8 Travel / Leisure
Bronze
S7 Airlines «Where the bright side begins», S7 Airlines and Instinct, Moscow, Russia
I. INNOVATIONS
I1 Innovations
Bronze
Future Words, agency SOLL, Russia
CT. CREATIVITY DRIVEN TRANSFORMATION
CT2 Business Transformation
Gold
#LIFEAFTER, agency Grape, Russia
MEDIA
V. CHANNELS
V1 TV & Other Screens
Short-list
«Black Friday on Friday!», agency FUSE Media Direction Group; Creative partner — Sales house «Gazprom-media», Russia
V3 Print / Outdoor
Gold
#momahr — Art Against Oblivion, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
V4 Ambient Media
Gold
A19 Car Park Showroom, agency Team X Thailand
V6 Digital Platforms
Bronze
In Search of Uzbek Identity, agency We Digital, Uzbekistan
Short-list
Code; without Barriers, agency MRM Singapore
V8 Social Platforms
Short-list
entry Man up, agency Voskhod, Russia
V11 Non-profit / charity
Gold
we are not «Kyrgyziya», agency Birtops, Kyrgyzstan
Short-list
Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates
M. MEDIA CAMPAIGN
M2 Low Budget Campaign
M4 Non-profit / charity
Gold
Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates
DIGITAL
D. DIGITAL
D2 Interactive projects
Bronze
Code; without Barriers, agency MRM Singapore
Short-list
Close to heart, Tinkoff, Russia
Over 1,000 prototype Atom electric cars in Minecraft: an engaging campaign, agency Blacklight, Russia
D5 Digital Campaign
Bronze
QUESTIONS, agency Leagas Delaney Italia
D6 Native Advertising
Gold
In Search of Uzbek Identity, agency We Digital, Uzbekistan
D7 Branded tech and innovations
Bronze
Russian Museum Neural AI, agency Fresh (Orange Group), Russia
D8 Digital Craft
Short-list
Audi x Andrés Reisinger, agency We Are Social Deutschland GmbH, Germany
Perle de la Mer, agency SOCIALIST, Russia
D9 Non-profit / charity
Gold
Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates
Bronze
Press Here Now, agency Inbrax, Chile
Short-list
Future Words, agency SOLL, Russia
G. MOBILE
G6 Advanced Learning Technologies
Bronze
Russian Museum Neural AI, agency Fresh (Orange Group), Russia
G7 Mobile Tech and Innovations
Short-list
AI Gaming Avatar, agency Fresh (Orange Group), Russia
G8 Non-profit / charity
Gold
Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland
SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
Bronze
Short Fries by Skapto, agency Handplayed, Bulgaria
SI3 Real-time Response
Silver
Short Fries by Skapto, agency Handplayed, Bulgaria
Chocolate With Pork — You Asked For It!, agency Studio Sonda d.o.o., Croatia
SI4 Influencer Campaign
Silver
Flame-grilled challenge, agency M&C SAATCHI ABU DHABI, United Arab Emirates
T. CREATIVE DATA
T5 Social Data & Insight
Short-list
Widen the Table, agency Ogilvy Nigeria
CRAFT
J. FILM CRAFT
J1 Direction
Silver
As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates
Bronze
Keep the History, Make the History, agency Cheil Kazakhstan
J2 Script
Bronze
As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates
Short-list
Dodo Pizza Brand Manifesto 2022, agency Yep!, Russia
J3 Art Direction
Silver
Big Hit, agency RORE Group, Russia
Bronze
Keep the History, Make the History, agency Cheil Kazakhstan
J4 Cinematography
Short-list
Keep the History, Make the History, agency Cheil Kazakhstan
Y. PRINT & OUTDOOR CRAFT
Y2 Art Direction
Bronze
Space Beans, agency Grey Dubai, United Arab Emirates
Short-list
Clayton`s Brand Identity, agency GRATT, Russia
Y4 Photography
Bronze
Space Beans, agency Grey Dubai, United Arab Emirates
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
Short-list
Call Mom, agency FamousGrey, Belgium
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
Gold
Keep the History, Make the History, agency Cheil Kazakhstan
Silver
Carrot, agency LOGA BIGA, Belarus
Bronze
The studs hold securely! No matter how turned!, agency Action, Russia
Short-list
S7 Airlines «Where the bright side begins», S7 Airlines and Instinct, Moscow, Russia
BeSpoke Art: Violet, agency Cheil Kazakhstan
L2 Print&Outdoor
Gold
Sorry Haarlem, agency Fitzroy, Netherlands
A19 Car Park Showroom, agency Team X Thailand
Bronze
SOCIAL OUTBURSTS, agency AVIÓN DE PAPEL, Argentina
L3 Radio&Audio
Gold
Call Mom, agency FamousGrey, Belgium
L4 Branded Content
Silver
WINE TASTE board game, agency AIDA Pioneer, Belarus
Bronze
GogoL-MogoL. How use a real movie to communicate brand values, agency Great, Russia
L5 Communication Design
Gold
Rebranding of the Moscow Art Theater Museum, agency REDKEDS, Russia
Bronze
Junior Eurovision 2022, agency Zuck Independent Agency, Armenia
L6 Packaging Design
Bronze
Clayton`s Brand Identity, agency GRATT, Russia
WINE TASTE board game, agency AIDA Pioneer, Belarus
MA. REACH
MA1 Brand Experience & Activation
Silver
#MYVMESTE (#WEARETOGETHER)_NATIONAL PROJECTS OF RUSSIA, agency TVIN, Russia
Wine Vision by Open Balkan, agency M2Communications, Serbia
Bronze
Kazakh buy-book, agency GForce/Grey, Kazakhstan
Silver
F*** WITH THE LIGHT ON FOR THE REVOLUTION, agency BUNGALOW25, Spain
MA3 Direct
Gold
ALL DAYES, agency AMEN ARGENTINA
Silver
The asterisk, agency RORE Group, Russia
MA4 Use of Media
Silver
«Black Friday on Friday!», agency FUSE Media Direction Group; Creative partner — Sales House «Gazprom-media», Russia
Bronze
The Card with Cashback: 1−2-3, BNB-Bank, Belarus
MD. DIGITAL & MOBILE
MD3 Digital & Mobile Campaign
Gold
Checking for Chicken, agency CJ Worx, Thailand
MD4 Social & Influencer Campaign
Gold
Chocolate With Pork — You Asked For It!, agency Studio Sonda d.o.o., Croatia
MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
Gold
Orange Jersey, agency Endorphin, Azerbaijan
Bronze
Mnogo Lososya 360° Advertising Campaign, agency REDKEDS, Russia
M3 Influencer Campaign
Silver
The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
MK2 Brand Launch / Re-launch Campaign
Silver
Rebranding of the Moscow Exchange group of companies, agency Great, Russia
Man up, agency Voskhod, Russia
Short-list
The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
MK3 Brand Loyalty Campaign
Gold
I Don't Know What To Choose, agency HUMAN, Bulgaria
MK4 Breakthrough on a Budget
Gold
Short Fries by Skapto, agency Handplayed, Bulgaria
Bronze
The asterisk, agency RORE Group, Russia
MK5 Selfpromo
Gold
The asterisk, agency RORE Group, Russia
MK6 Creative Strategy
Gold
Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
Gold
Beancense, agency Dentsu Creative Manila, Philippines
Silver
The Cleft Choir, agency BBDO Bangkok, Thailand
S3 Gender Equality
Gold
Equality begins at home, agency Communis, Serbia
A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia
Silver
Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan
Bronze
Widen the Table, agency Ogilvy Nigeria
SI4 Influencer Campaign
Bronze
The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
S4 Social Projects
Silver
#LIFEAFTER, agency Grape, Russia
S5 Prosperity
Bronze
#LIFEAFTER, agency Grape, Russia
S6 Other Projects
Gold
#momahr — Art Against Oblivion, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
Silver
In Search of Uzbek Identity, agency We Digital, Uzbekistan
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
Bronze
Press Here Now, agency Inbrax, Chile
ALL DAYES, agency AMEN ARGENTINA
SN2 Environment
Short-list
It's Time To Stop, agency TBWA Peru
SN3 Gender Equality
Gold
Orange Jersey, agency Endorphin, Azerbaijan
SN4 Social Projects
Gold
Street Memorials, agency Dentsu Creative Philippines
Silver
Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland
Bronze
«My Site» — Russia's First Social Network for People with Down Syndrome, agency Philgood, Russia
Exit from the street, agency Friends Moscow, Russia
SN6 Other Projects
Short-list
Unnoticed ruins, agency Serviceplan, Russia
X1 Packaging of foodstuffs
Gold
#flutwein — Our Worst Vintage, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
Short-list
Magnolia — The Greatness of a Moment, A&F Brasil
Gastronom, agency Svoe mnenie, Russia
SPECIAL PRIZE FROM MASS-MEDIA JURY
Street Memorials, agency Dentsu Creative Philippines
SPECIAL PRIZE FOR NON-PROFIT
Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates