Pentawards — ежегодная престижная премия в области дизайна упаковки, проводящаяся с 2007 года. Церемония награждения состоялась 12 сентября в Лондоне, для нашей страны она прошла более успешно, чем в прошлом году.
Российским креаторам удалось завоевать 21 награду (в прошлом году — 15). В копилке России 4 золотых, 8 серебряных и 9 бронзовых мест.
Золото
BEVERAGES — PACKAGING CONCEPT PROFESSIONAL (BEVERAGES)
Brand: OCTOPUS
Entrant: Pavla Chuykina
BEVERAGES — PACKAGING CONCEPT STUDENT (BEVERAGES)
Brand: MOOD COFFEE PACKAGING
Entrant: Hello-agency Moscow
BODY — PACKAGING CONCEPT STUDENT (BODY)
Brand: ART&FICT
Entrant: British Higher School of Art and Design
LUXURY — PERFUMES
Brand: YOHJI YAMAMOTO PARFUMS
Entrant: Yohji Yamamoto Parfums
Packaging Concept and Designer: Grisha Serov
Серебро
BODY — PACKAGING CONCEPT PROFESSIONAL (BODY)
Brand: BEDSIDE STORIES
Entrant: Dada Agency
BEVERAGES — TEA AND COFFEE — RTD — READY-TO-DRINK
Brand: COOLBREW
Entrant: Depot
BODY — BODY CARE
Brand: SKINHEAD
Entrant: DDC.Group
OTHER MARKETS — DISTRIBUTORS'/RETAILERS' OWN BRANDS/PRIVATE LABELS
Brand: SUSHI VESLA
Entrant: TUTKOVBUDKOV
OTHER MARKETS — PACKAGING CONCEPT PROFESSIONAL (OTHER MARKETS)
Brand: SPICE CONCEPT SPACE
Entrant: Unblvbl Branding Agency
OTHER MARKETS — PACKAGING CONCEPT PROFESSIONAL (OTHER MARKETS)
Brand: #LIKEADOG
Entrant: Art Groove
FOOD — PACKAGING CONCEPT STUDENT (FOOD)
Brand: PESTOPESTO — PACKAGING CONCEPT
Entrant: British higher school of art and design
BODY — PACKAGING CONCEPT STUDENT (BODY)
Brand: WARM UP
Entrant: British Higher School of Art and Design
Бронза
FOOD — SOUPS, READY-TO-EAT DISHES, FAST FOOD
Brand: BERGEN
Entrant: Depot
FOOD — PACKAGING CONCEPT PROFESSIONAL (FOOD)
Brand: HOMEY
Entrant: Katya Mushkina
BODY — PACKAGING CONCEPT STUDENT (BODY)
Brand: HAHA DENTAL POSITIVE PASTE
Entrant: british higher school of art and design
Category: BEVERAGES — FUNCTIONAL BEVERAGES
Brand: FOODSPA
Entrant: Ohmybrand
Category: BEVERAGES — TEA & COFFEE — DRY AND CAPSULES
Brand: AMADO COFFEE
Entrant: Katya Mushkina
BEVERAGES — PACKAGING CONCEPT PROFESSIONAL (BEVERAGES)
Brand: EL ORO
Entrant: UPRISE branding agency
FOOD — PACKAGING CONCEPT STUDENT (FOOD)
Brand: RADUGA GORA
Entrant: British Higher School of Art and Design
BODY — BODY CARE
Brand: EQURE
Entrant: Репина Брендинг
OTHER MARKETS — HOUSEHOLD MAINTENANCE
Brand: BONSAI
Entrant: Аmlinsky Creative Strategies and Olkas Voron