Четвертый международный фестиваль рекламы Ad Black Sea 2018 наградил победителей. Из 631 работы жюри смогли выделить 112 кейсов.
20 членов жюри из 12 стран выбирали лучших из лучших в 10 категориях — Film, Film Craft, Print & Publishing, Out Of Home, Radio, Design & Branding, Digital & Mobile, Advertising Campaigns, Media, Branded Content & Visual Storytelling.
Гран-при фестиваля завоевала кампания «Rain Wi-Fi», сделанная агентством Geometry Global Moscow.
FMCG
Bronze:
The Castle
Клиент — Sanofi
Агентство: Leo Burnett Moscow
Crocodile
Клиент — Ostankino
Агентство: Saatchi & Saatchi Russia
OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
Gold:
Happy Losing
Клиент — Hasbro
Агентство: Leo Burnett Moscow
CONSUMER SERVICES & B2B
Silver:
Protection from regrets
Клиент — Kaspersky Lab
Агентство: Voskhod Creative Agency
More possibilities with English First
Клиент — English First
Агенство: SLAVA
TRAVEL, LEISURE, ENTERTAINMENT, HORECA
Silver:
Inventory
Клиент — Sberbank
Агентство: Leo Burnett Moscow
Bronze:
Year in Search 2017 feat. Kasta
Клиент — Google Russia
Агентство: SLAVA
Corporate Social Responsibility:
Silver:
Inventory
Клиент — Sberbank.
Агентство: Leo Burnett Moscow
Bronze:
Year in Search 2017 feat. Kasta
Клиент — Google Russia
Агентство: SLAVA
Film Craft
Best of contest — Inventory
Клиент — Sberbank
Агентство: Leo Burnett Moscow
Direction
Bronze:
More possibilities with English First
Клиент — English First
Агентство: SLAVA
SCRIPT:
Silver:
More possibilities with English First
Клиент — English First
Агентство: SLAVA
Happy Losing.
Клиент — Hasbro
Агентство: Leo Burnett Moscow
Bronze:
The Castle
Клиент — Sanofi
Агентство: Chemistry Creative
CINEMATOGRAPHY
Silver:
Beyond the Capitals
Клиент — Google Russia
Агентство: SLAVA
ANIMATION:
Gold:
Everybody loves Crabs
Клиент — Viciunai Group
Агентство: Voskhod Creative Agency
OUT OF HOME
Best of Contest:
Rain Wi-Fi
Клиент — Tele 2
Агентство: Geometry
FMCG
Silver:
Morning (If You Know What I mean)
Movie (If You Know What I mean)
Клиент — Reckitt Benckiser
Агентство: Havas Moscow
Other Consumer Products (Including Durable Goods)
Bronze:
Honey Thank you For PS4
Клиент — SONY
Агентство: TUTKOVBUDKOV
Self Promo Of Advertising Agencies and Media
Gold:
The Point of No Return
Клиент — Znak.com
Агентство: Great Advertising Group
Radio & Audio
Services:
Bronze:
Radio Crashes
Клиент — SM Polis Insurance
Агентство: Voskhod Creative Agency
Innovation in Radio&Audio:
Bronze:
Miller Future Music
Клиент — Efes Russia
Агентство: BOOTLEG
Design&Branding
Corporate & Brand Identity:
Silver:
Corpus IT School Identity
Клиент — Corpus IT School
Агентство: Voskhod Creative Agency
GOLAMAGO
Клиент — Ruslan Ashhamahov
Агентство: TUTKOVBUTKOV
ITM: Innovative Technologies of Metalwork
Клиент — LLC «Innovative technologies of metal work»
Агентство: Depot WPF
Bronze:
The National Congress Bureau
Клиент — The National Congress Bureau
Агентство: Design Depot
Loudhead
Клиент — Doctorhead
Агентство: Suprematika
Gotcha
Клиент — Gotcha
Агентство: Suprematika
Illustration & Photography:
Bronze:
Rozhkov Dairy Farm
Клиент — Food Production
Агентство: Depot WPF
Packaging:
Gold:
Normavein
Клиент — JSC «VERTEX»
Агентство: :otvetdesign
Silver:
VALAAM: the luminous power
Клиент — VALAAM PRODUCTS LTD
Агентство: Depot WPF
Bronze:
Cheese Bits
Клиент — Cheese Master
Агентство: Depot WPF
Digital & Mobile
Best of Contest: Rain Wi-Fi. Агентство: Geometry. Клиент — Tele 2.
FMCG:
Gold:
1st Grrrade
Клиент — Pedigree (Mars)
Агентство: BBDO Russia Group
Bronze:
Everybody Loves Crabs.
Клиент — Viciunai Group
Агентство: Voskhod Creative Agency
Consumer Services & B2B
Bronze:
Rose Index
Клиент — The Village
Агентство: Leo Burnett Moscow
Travel, Leisure, Entertainment, Horeca
Bronze:
Don’t Miss the Summer
Клиент — Zolla
Агентство: SLAVA
CORPORATE SOCIAL RESPONSIBILITY (CSR) / CORPORATE IMAGE
Gold:
1st Grrrade
Клиент — Pedigree (Mars)
Агентство: BBDO Russia Group
Silver:
Beyond the Capitals
Клиент — Google Russia
Агентство: SLAVA
Adopt a Pack
Клиент — Hill’s
Агентство: Possible Moscow
DIGITAL & MOBILE CRAFT: ANIMATION & MOTION GRAPHICS:
Bronze:
Enter The HuMachine
Клиент — Kaspersky Lab
Агентство: Possible Moscow
ADVERTIZING CAMPAIGNS
Single Channel Campaigns
Bronze:
NEW YEARS’S STORY. IQ HARVEST. Клиент — Inclusive Cinema and Theater Project «Vzaimodeystvie»
Radio Crashes. Voskhod Creative Agency. Клиент — SM Polis Insurance.
Adopt A Pack. Possible Moscow. Клиент — Hill’s.
INTEGRATED ADVERTISING CAMPAIGNS
Gold:
IKEA. LITERATURE. Instinct (BBDO Group). Клиент — IKEA.
Silver:
1st Grrrade. BBDO Russia Group. Клиент — Pedigree (Mars LLC).
Bronze:
FACE OF ITALY. GOOD (Russia). Клиент — Vodafone Italy.
PROMOTION & ACTIVATION CAMPAIGNS:
Gold:
1st Grrrade. BBDO Russia Group. Клиент — Pedigree (Mars LLC).
Bronze:
FACE OF ITALY. GOOD (Russia). Клиент — Vodafone Italy.
DIRECT MARKETING CAMPAIGNS
Silver:
1st Grrrade. BBDO Russia Group. Клиент — Pedigree (Mars LLC).
Bronze:
FACE OF ITALY. GOOD (Russia). Клиент — Vodafone Italy.
MEDIA
USE OF TV&OTHER SCREENS, RADIO& AUDIO PLATFORMS
Silver:
Radio Crashes
Клиент — SM Polis Insurance
Агентство: Voskhod Creative Agency
USE OF PRINT AND OUTDOOR
Bronze:
Braille Art
Клиент — STENOGRAFFIA
Агентство: Possible Moscow
USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS
Silver:
Adopt A Pack
Клиент — Hill’s
Агентство: Possible Moscow
Bronze:
1st Grrrade
Клиент — Pedigree (Mars)
Агентство: BBDO Russia Group
USE OF SPECIAL EVENTS, STUNTS, SPONSORSHIP, PROMOTIONS
Bronze:
Airport penalty series
Клиент — S7 Airlines
Агентство: More (BBDO Group)
USE OF NON-TRADITIONAL AND AMBIENT MEDIA
Bronze:
Honey Thank you For PS4
Клиент — SONY
Агентство: TUTKOVBUDKOV
USE OF INTEGRATED MEDIA
Bronze:
IKEA. LITERATURE
Клиент — IKEA
Агентство: Instinct (BBDO Group)
USE OF TECHNOLOGY
Silver:
WILD TURKEY FUTURE JAZZ
Клиент — Campari Russia
Агентство: Rodnya PR Studio
TARGET AUDIENCE REACH IN MEDIA CAMPAIGN
Silver:
Radio Crashes
Клиент — SM Polis Insurance
Агентство: Voskhod Creative Agency
Pre-roll drama «The Buzz»
Клиент — Rostelecom
Агентство: BOOTLEG
Bronze:
Dove Dry Shampoo
Клиент — Unilever
Агентство: Initiative
BRANDED CONTENT & VISUAL STORYTELLING
Audio Content
Silver:
WILD TURKEY FUTURE JAZZ
Клиент — Campari Russia
Агентство: Rodnya PR Studio
Online & Mobile
Silver:
Everybody Loves Crabs
Клиент — Viciunai Group
Агентство: Voskhod Creative Agency
Enter The HuMachine
Клиент — Kaspersky Lab
Агентство: Possible Moscow
Bronze:
Love Stories
Клиент — Bushe Bakery
Агентство: Voskhod Creative Agency
The deep
Клиент — Samsung
Агентство: Zebra Hero
Кроме этого, на фестивале были награждены:
BEST AGENCY OF THE FESTIVAL
Voskhod Creative Agency
BEST INDEPENDENT AGENCY OF THE FESTIVAL
Voskhod Creative Agency
BEST NETWORK OF THE FESTIVAL
BBDO