Международный XI Фестиваль маркетинга и рекламы «Белый Квадрат» в самом разгаре! Он проходит в Минске с 17 по 19 апреля. Сегодня стали известны шорт-листы фестиваля, и россиян в них традиционно очень много.
CREATIVITY
F. FILM
F1 TV
A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
Choice, agency Voskhod, Russia
Delivery, agency Voskhod, Russia
EVERYWHERE, agency 
Instinct (BBDO Group), Russia
The wrong bank, agency Voskhod, Russia
F2 Online
Happy losing, agency Leo Burnett Moscow, Russia
Modulbank «SPASIBO», agency Friends Moscow, Russia
Runner from series Serial killer, agency Zebra Hero, Russia
The saw up, agency 
DDB Russia , Russia
F3 Film Craft
#Romanovs100: 4,000 photos. 4 social networks. 1 family., RT, Russia
A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
Delivery, agency Voskhod, Russia
Entrepreneured in the head, agency Voskhod, Russia
Inventory, agency Leo Burnett Moscow, Russia
Samvel, Yandex.Taxi in-house studio, Russia
The wrong bank, agency Voskhod, Russia
P. PRINT
P1 Print
series of entries Utair «Where You Belong», agency Friends Moscow, Russia
P2 Print Craft
BERGEN, 
Depot , Russia
O. OUTDOOR
O1 Outdoor
Billbird, agency Soda Creative Band (входит в 
AG Deltaplan ), Russia
Bushe, agency Suprematika, Russia
Rain Wi-Fi, agency Geometry Global Moscow, Russia
series of entries Utair «Where You Belong», agency Friends Moscow, Russia
Yandex.Taxi We know our city, REDKEDS Creative Agency, Russia
K. INTEGRATED
K1 Multi-platform campaigns
Forte Femme, agency Voskhod, Russia
KOSHOGO, agency Leo Burnett Moscow, Russia
Orange Fitness, agency Ruport, Russia
This is YOTA ad, agency Friends Moscow, Russia
Utair «Where You Belong», agency Friends Moscow, Russia
K2 Digital & Social
Face the cake, agency Zebra Hero, Russia
Putin turns on the Rain, agency Voskhod, Russia
K3 Viral campaign
This is YOTA ad, agency Friends Moscow, Russia
K4 Product / brand launch campaign
Warface Banana Royale, agency 
SLAVA , Russia
K5 Image campaign
This is YOTA ad, agency Friends Moscow, Russia
Time to Speak, agency BBDO Russia Group, Russia
Utair «Where You Belong», agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)
K6 Low budget campaign
KOSHOGO, agency Leo Burnett Moscow, Russia
K7 Selfpromo
New Year Teleport, agency Leo Burnett Moscow, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
The saw up, agency DDB Russia
N2 Audio branded content
Heartbeat project, agency Friends Moscow, Russia
Sound in the leading role, agency RUCOM, Russia (moved from N1 Visual branded content)
N3 Interactive branded content
Goodbye to the Middle Ages!, agency Possible Group, Russia
N5 Brand experience
Rain Wi-Fi, agency Geometry Global Moscow, Russia
Renault Drive Therapy, agency BBDO Russia Group, Russia
Vacations for Calories, agency 
Proximity (BBDO Russia Group), Russia
Forte Femme, agency Voskhod, Russia (moved from N1 Visual branded content)
MARKETING И CREATIVE EFFECTIVENESS
MARKETING
A. PROMO & ACTIVATION
A1 Use of channel / medium
Beware of Bots, agency Possible Group, Russia
Coca-Cola Kokoshnik, agency Ark Connect (
ARK Group ), Russia
Renault Drive Therapy, agency BBDO Russia Group, Russia
The Point of No Return, agency Great Advertising Group, Russia
This is YOTA ad, agency Friends Moscow, Russia
A2 Use of brand experience
«Dostup» Project (*Access), agency Mosaic media, Russia
2018 in Review: Yandex.Taxi Riders' Personal Stats, Yandex.Taxi in-house studio, Russia
A look that sounds, agency 
e:mg , Russia
Forte Femme, agency Voskhod, Russia
Plate & Bowl, RODNYA Creative PR Studio, Russia
Renault Drive Therapy, agency BBDO Russia Group, Russia
Rewind to the 80's, agency e:mg , Russia
Time:Sharing, agency 
DPG Russia , Russia
A3 Use of technology
«Dostup» Project (*Access), agency Mosaic media, Russia
Beware of Bots, agency Possible Group, Russia
A4 Strategy
Forte Femme, agency Voskhod, Russia
Renault Drive Therapy, agency BBDO Russia Group, Russia
A5 Campaign
«Dostup» Project (*Access), agency Mosaic media, Russia
24 Hours of Le MKAD, agency e:mg , Russia
Forte Femme, agency Voskhod, Russia
TOYOTA PUSH THE LIMIT, agency 
Adwise , Russia
A6 Low budget project
Beware of Bots, agency Possible Group, Russia
Putin turns on the Rain, agency Voskhod, Russia
Safe the Rap, Deep creative digital agency (входит в 
Eventum Premo ), Russia
C. PR
C1 Use of PR practice
24 Hours of Le MKAD, agency e:mg , Russia
KOSHOGO, agency Leo Burnett Moscow, Russia
«When Your Girlfriend is Ill», agency ROOM485 (part of 
RCG ), Russia (moved from A2 Use of brand experience)
C2 Digital & Social
Putin turns on the Rain, agency Voskhod, Russia
C3 Influencer
A look that sounds, agency e:mg , Russia
C4 Strategy
Forte Femme, agency Voskhod, Russia
C5 Campaign
Forte Femme, agency Voskhod, Russia
H. DIRECT
H1 Use of direct medium
Rewind to the 80's, agency e:mg , Russia
Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)
H2 Digital & Social
Putin turns on the Rain, agency Voskhod, Russia
H3 Strategy
Forte Femme, agency Voskhod, Russia
H4 Campaign
Forte Femme, agency Voskhod, Russia
I. INNOVATIONS
I1 Innovations
Beware of Bots, agency Possible Group, Russia
CREATIVE EFFECTIVENESS
E1 Creative effectiveness
«Dostup» Project (*Access), agency Mosaic media, Russia
Coca-Cola Kokoshnik, agency 
Ark Connect , Russia
This is YOTA ad, agency Friends Moscow, Russia
Time to Grow. Time to Speak, agency BBDO Russia Group, Russia
DIGITAL
D. DIGITAL
D1 Websites
Goodbye to the Middle Ages!, agency Possible Group, Russia
D2 Interactive projects
Putin turns on the Rain, agency Voskhod, Russia
D3 Pre-rolls
Predictable Swedes, agency Great Advertising Group, Russia
Pre-roll drama «The buzz', agency 
Bootleg , Russia
D5 Integrated digital campaign
Face the cake, agency Zebra Hero, Russia
D6 Viral campaign
Forte Femme, agency Voskhod, Russia
This is YOTA ad, agency Friends Moscow, Russia
D8 Branded tech and innovations
Beware of Bots, agency Possible Group, Russia
Rain Wi-Fi, agency Geometry Global Moscow, Russia
D9 Digital Craft
Goodbye to the Middle Ages!, agency Possible Group, Russia
G. MOBILE
G5 Mobile tech and innovations
Rain Wi-Fi, agency Geometry Global Moscow, Russia
T. CREATIVE DATA
T2 Data driven insight
Utair «Where You Belong», agency Friends Moscow, Russia
T4 Use of real-time data
Rose Index, agency Leo Burnett Moscow, Russia
Zolla Don't miss the summer, agency SLAVA , Russia
MEDIA
M. MEDIA CAMPAIGN
M1 Integrated campaign
Forte Femme, agency Voskhod, Russia
Utair «Where You Belong», agency Friends Moscow, Russia
M2 Low budget campaign
KOSHOGO, agency Leo Burnett Moscow, Russia
V. CHANNELS
V1 Use of TV & Other Screens
This is YOTA ad, agency Friends Moscow, Russia
V4 Use of Ambient Media
KOSHOGO, agency Leo Burnett Moscow, Russia
The Point of No Return, agency Great Advertising Group, Russia
V6 Use of Digital Platforms
Goodbye to the Middle Ages!, agency Possible Group, Russia
Pre-roll drama «The buzz', agency Bootleg , Russia
Putin turns on the Rain, agency Voskhod, Russia
V8 Use of Social Platforms
Durex Social Newsroom, agency Havas Creative Group Russia, Russia
V9 Use of Technology
Beware of Bots, agency Possible Group, Russia
Have an idea? Post it!, agency 
Marvelous LLC, Russia
W2 Excellence in Media Planning
Evotor Smart Terminals Start Up for a New Audience, agency 
JAMI GROUP , Russia
W4 Use of Data
How to make Big Data even Bigger and get the Big impact!, agencies 
OMD Media Direction & Segmento & Media Direction Programmatic, Russia
W5 Use of Programmatic
How to make Big Data even Bigger and get the Big impact!, agencies OMD Media Direction & Segmento & Media Direction Programmatic, Russia
BRANDING
B. COMMUNICATION DESIGN
B1 Logo
Layered, agency Voskhod, Russia
Loudhead, agency Suprematika, Russia
B2 Corporate identity
Aquality, agency Depot , Russia
Branding for Yomko, agency 
Nimax , Russia
Bushe, agency Suprematika, Russia
Gotcha, agency Suprematika, Russia
Hydroid, agency Terminal design, Russia
Layered, agency Voskhod, Russia
NAR rebrand, agency TUTKOVBUDKOV, Russia
Vyborg identity, agency SETTERS, Russia
ZHEESHEE Production Branding, agency Creative Brands, Russia
B4 Multi-page editions
Annual report, agency Volga Volga Brand Identity, Russia
B6 Brand environment & experience design
Bushe, agency Suprematika, Russia
Gratitude on our skin, agency e:mg , Russia
Layered, agency Voskhod, Russia
Q. DIGITAL DESIGN
Q1 Website design
Goodbye to the Middle Ages!, agency Possible Group, Russia
ZHEESHEE Website, agency Creative Brands, Russia
Q3 Design of virtual promo-tools
Warface Banana Royale, agency SLAVA , Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
BERGEN, agency Depot, Russia
X2 Packaging of non-food products
Equre, agency 
Репина Брендинг , Russia
Forte Femme Perfume, agency Voskhod, Russia
SkinHead shampoo packaging design, agency 
DDC.Lab , Russia
SOCIAL ADVERTISING
S. SOCIAL ADVERTISING
S1 Socially-oriented film
KOSHOGO, agency Leo Burnett Moscow, Russia
THE STORY OF ONE BULLYING travli.Net, agency 
More (BBDO Group), Russia
S2 Socially-oriented print
series of entries The floor plan of homeless, agency Kollegi, Russia
S3 Socially-oriented radio
Vicious circle, agency Havas Creative Group Russia
S4 Socially-oriented project / campaign
Forte Femme, agency Voskhod, Russia
KOSHOGO, agency Leo Burnett Moscow, Russia
Renault Drive Therapy, agency BBDO Russia Group, Russia
Победители фестиваля станут известны 19 апреля.